Berliet was a French manufacturer of automobiles, buses, trucks and military autos among other vehicles within Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a five-year period from 1944 to 1949 when it was put into 'administration sequestre' it turned out in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired by means of Renault in 1974 in addition to merged with Saviem right into a new Renault Trucks business in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started his / her experiments with automobiles in 1894. Some single-cylinder cars have been followed in 1900 with a twin-cylinder model. In 1902, Berliet took over the particular plant of Audibert & Lavirotte with Lyon. Berliet started to construct four-cylinder automobiles featured by way of honeycomb radiator and material chassis frame was used instead of wood. The next year, a model was launched which was similar to contemporary Mercedes. In 1906, Berliet sold the permit for manufacturing his model towards American Locomotive Company.
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Ahead of World War I, Berliet offered a choice of models from 8 RESUME to 60 CV. The main models acquired four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder style of 9500 cc. A 1539 cc product (12 CV) was produced between 1910 along with 1912. From 1912, six-cylinder models were built upon individual orders only.The First World War triggered a massive increase popular. Berliet, like Renault and Latil, produced trucks for your French army. The military orders placed major demands on the factory's capacity, necessitating major investment in production plant and manufacturing area space.In 1915 a 300 hectare site was acquired between Vénissieux et Saint-Priest so that you can build a new major factory.The Berliet CBA became the iconic truck on the Voie Sacrée, supplying the battle entry at Verdun during 1916. 25, 000 of these 4/5 ton Berliet trucks, originally launched in 1914, were ordered by the particular French army. During 1916 40 of these were leaving the plant every day. Under license from Renault, Berliet were also making shells and battle tanks at the moment. The number of individuals employed increased to 3, 150.By 1917 the importance of annual turnover had multiplied fourfold since the beginning of the war, and a new lawful structure was deemed suitable. The company became your Société anonyme des Automobiles Marius Berliet.After the war the manufacturer reoriented component of its production back to passenger cars, but Berliet nevertheless located themselves with excess capability, as the army was will no longer buying all the vans the factory could create, and overall output halved.Marius Berliet responded towards outbreak of peace by deciding to make just a single style of truck and a single kind of car, which represented a journeying from his pre-war market place strategy. The single truck on what Berliet focused was the 5 ton CBA that had served the media so well during the actual war.
The passenger car to become produced, exhibited on the Berliet stand for the 15th Paris Motor Display in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Kind VB" of modern look. Marius Berliet was it's unlikely that any to miss a key: rather than devote period and engineering talent to developing a new car for the modern decade, he obtained and copied an American Dodge. The Dodge was famously robust, and the Berliet replicate was well received throughout March 1919 when it had its first open outing, locally, at the Lyon Buy and sell Fair. The headlights were mounted unusually high plus the simple disc wheels were large, giving the car an enjoyable "no nonsense" look. Particularly attractive was the price of just 11, 800 francs in Oct 1919. Unfortunately, however, the Berliet engineers failed to ensure that the steel used within the car's construction was with the same quality as the Us steel used for the actual Dodge, and this resulted in series problems to the early customers of your "Berliet Type VB" and serious reputational destruction of the company.
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The factory was set up to make the "Berliet Type VB" in the rate of 100 cars daily which would have recently been an ambitious target beneath any circumstances. The rapid drop-off successful for what at this point was the manufacturer's only passenger car model that followed the quality issues plunged the organization into financial difficulties, with losses of second there’s 55 million francs recorded available as one year. Survival was in uncertainty, and Berliet was put in judicial administration in 1921. Marius Berliet himself had held 88% with the share capital, but was unable to all the company's creditors and also the firm therefore fell to the hands of the banking institutions. Berliet was nevertheless capable to retain operational control. During the ensuring 10 years, supported by a sustained recovery successful that in turn reflected a simple yet effective model strategy after 1922, Berliet was able to repay his debtors and, in 1929, to regain financial control on the business from the banking institutions.
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