Berliet was a French manufacturer regarding automobiles, buses, trucks and military autos among other vehicles operating out of Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a new five-year period from 1944 to 1949 when it absolutely was put into 'administration sequestre' it had been in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired by simply Renault in 1974 in addition to merged with Saviem right into a new Renault Trucks business in 1978. The Berliet marque was phased out by 1980.Marius Berliet started his / her experiments with automobiles within 1894. Some single-cylinder cars had been followed in 1900 with a twin-cylinder model. In 1902, Berliet took over your plant of Audibert & Lavirotte inside Lyon. Berliet started to build four-cylinder automobiles featured by a honeycomb radiator and metallic chassis frame was used rather then wood. The next year, a model was launched that had been similar to contemporary Mercedes. In 1906, Berliet sold the driver's licence for manufacturing his model towards American Locomotive Company.
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Prior to World War I, Berliet offered a choice of models from 8 CONTINUE to 60 CV. The main models experienced four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder type of 9500 cc. A 1539 cc product (12 CV) ended up being produced between 1910 and 1912. From 1912, six-cylinder models were created upon individual orders simply.The First World War concluded in a massive increase in demand. Berliet, like Renault and Latil, produced trucks for your French army. The military orders placed major demands within the factory's capacity, necessitating major investment within production plant and manufacturing area space.In 1915 a 600 hectare site was obtained between Vénissieux et Saint-Priest in order to build a new major factory.The Berliet CBA evolved into the iconic truck about the Voie Sacrée, supplying the battle front at Verdun during 1916. 25, 000 of these 4/5 great deal Berliet trucks, originally launched in 1914, were ordered by your French army. During 1916 40 of which were leaving the plant everyday. Under license from Renault, Berliet were also generating shells and battle tanks at this time. The number of staff employed increased to 3, 150.By 1917 the value of annual turnover got multiplied fourfold since the beginning of the war, and a new legitimate structure was deemed appropriate. The company became this Société anonyme des Autos Marius Berliet.Following the war the manufacturer reoriented portion of its production back for you to passenger cars, but Berliet nevertheless identified themselves with excess volume, as the army was no more buying all the vans the factory could make, and overall output halved.Marius Berliet responded on the outbreak of peace by deciding to create just a single sort of truck and a single kind of car, which represented a departure from his pre-war industry strategy. The single truck where Berliet focused was the 5 ton CBA that had served the country so well during the actual war.
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The passenger car to be produced, exhibited on the Berliet stand for the 15th Paris Motor Show in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Variety VB" of modern visual appeal. Marius Berliet was probably none to miss a strategy: rather than devote time period and engineering talent to creating a new car for the new decade, he obtained and duplicated an American Dodge. The Dodge was famously robust, and the Berliet replicate was well received throughout March 1919 when it had its first general public outing, locally, at the Lyon Deal Fair. The headlights were mounted unusually high and the simple disc wheels ended up large, giving the car an enjoyable "no nonsense" look. Particularly attractive was the price tag on just 11, 800 francs in April 1919. Unfortunately, however, the Berliet engineers failed to make certain the steel used inside car's construction was on the same quality as the Us steel used for the particular Dodge, and this resulted in series problems for the early customers of the actual "Berliet Type VB" and serious reputational harm to the company.
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autos photos: VOITURES DE FRANCE BERLIET 1895 1978
The factory were being set up to create the "Berliet Type VB" at the rate of 100 cars on a daily basis which would have been recently an ambitious target below any circumstances. The rapid drop-off successful for what at this time was the manufacturer's merely passenger car model that followed the coffee quality issues plunged the business into financial difficulties, with losses of fifty-five million francs recorded in a single year. Survival was in hesitation, and Berliet was put into judicial administration in 1921. Marius Berliet himself had held 88% of the share capital, but was unable to repay all the company's creditors plus the firm therefore fell in the hands of the banking institutions. Berliet was nevertheless in a position to retain operational control. During the ensuring 10 years, supported by a sustained recovery widely used that in turn reflected an effective model strategy after 1922, Berliet was able to repay his debtors and, in 1929, to regain financial control over the business from the banking companies.
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