Berliet had been a French manufacturer of automobiles, buses, trucks and military vehicles among other vehicles situated in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from some sort of five-year period from 1944 to 1949 when ıt had been put into 'administration sequestre' ıt had been in private ownership until 1967 when it then became part of Citroën, and subsequently acquired by simply Renault in 1974 as well as merged with Saviem into a new Renault Trucks company in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started his experiments with automobiles within 1894. Some single-cylinder cars had been followed in 1900 by a twin-cylinder model. In 1902, Berliet took over this plant of Audibert & Lavirotte inside Lyon. Berliet started to assemble four-cylinder automobiles featured by way of honeycomb radiator and metallic chassis frame was used as an alternative to wood. The next year, a model was launched that has been similar to contemporary Mercedes. In 1906, Berliet sold the licence for manufacturing his model for the American Locomotive Company.
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Ahead of World War I, Berliet offered a variety of models from 8 CV to 60 CV. The main models had four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder model of 9500 cc. A 1539 cc model (12 CV) has been produced between 1910 as well as 1912. From 1912, six-cylinder models were created upon individual orders merely.The First World War led to a massive increase popular. Berliet, like Renault and Latil, produced trucks for the French army. The military orders placed major demands around the factory's capacity, necessitating major investment with production plant and manufacturing area space.In 1915 a 500 hectare site was bought between Vénissieux et Saint-Priest as a way to build a new primary factory.The Berliet CBA grew to be the iconic truck within the Voie Sacrée, supplying the battle entrance at Verdun during 1916. 25, 000 of these 4/5 heap Berliet trucks, originally launched in 1914, were ordered by the particular French army. During 1916 40 of which were leaving the plant everyday. Under license from Renault, Berliet were also generating shells and battle tanks presently. The number of personnel employed increased to 3, 150.By 1917 the benefit of annual turnover got multiplied fourfold since the beginning of the war, and a new appropriate structure was deemed appropriate. The company became the actual Société anonyme des Vehicles Marius Berliet.Following the war the manufacturer reoriented a part of its production back for you to passenger cars, but Berliet nevertheless located themselves with excess volume, as the army was will no longer buying all the trucks the factory could generate, and overall output halved.Marius Berliet responded on the outbreak of peace by deciding to produce just a single type of truck and a single sort of car, which represented a departure from his pre-war marketplace strategy. The single truck where Berliet focused was the 5 ton CBA that had served the united states so well during this war.
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The passenger car to be produced, exhibited on the Berliet stand at the 15th Paris Motor Display in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Type VB" of modern look. Marius Berliet was it's unlikely that any to miss a technique: rather than devote occasion and engineering talent to possessing a new car for the newest decade, he obtained and duplicated an American Dodge. The Dodge was notoriously robust, and the Berliet replicate was well received within March 1919 when this had its first open public outing, locally, at the Lyon Industry Fair. The headlights were mounted unusually high along with the simple disc wheels were large, giving the car a pleasing "no nonsense" look. Particularly attractive was the cost of just 11, 800 francs in October 1919. Unfortunately, however, the Berliet engineers failed to make sure that the steel used from the car's construction was on the same quality as the Us steel used for your Dodge, and this resulted in series problems for the early customers of the actual "Berliet Type VB" and serious reputational injury to the company.
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The factory was set up to develop the "Berliet Type VB" at the rate of 100 cars every day which would have also been an ambitious target under any circumstances. The rapid drop-off in demand for what at this point was the manufacturer's simply passenger car model that followed the coffee quality issues plunged the enterprise into financial difficulties, with losses of fifty-five million francs recorded available as one year. Survival was in skepticism, and Berliet was put in judicial administration in 1921. Marius Berliet himself had held 88% from the share capital, but was unable to repay all the company's creditors as well as the firm therefore fell in to the hands of the banking companies. Berliet was nevertheless competent to retain operational control. During the ensuring ten years, supported by a sustained recovery widely used that in turn reflected a good model strategy after 1922, Berliet was able to repay his debtors and, in 1929, to regain financial control on the business from the banking companies.
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