Berliet had been a French manufacturer involving automobiles, buses, trucks and military autos among other vehicles within Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a five-year period from 1944 to 1949 when ıt had been put into 'administration sequestre' ıt had been in private ownership until 1967 when it then became part of Citroën, and subsequently acquired by Renault in 1974 as well as merged with Saviem into a new Renault Trucks company in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started his experiments with automobiles with 1894. Some single-cylinder cars have been followed in 1900 with a twin-cylinder model. In 1902, Berliet took over your plant of Audibert & Lavirotte inside Lyon. Berliet started to build four-cylinder automobiles featured by the honeycomb radiator and steel chassis frame was used as opposed to wood. The next year, a model was launched that was similar to contemporary Mercedes. In 1906, Berliet sold the license for manufacturing his model on the American Locomotive Company.
Prior to World War I, Berliet offered a range of models from 8 CONTINUE to 60 CV. The main models acquired four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder style of 9500 cc. A 1539 cc type (12 CV) seemed to be produced between 1910 as well as 1912. From 1912, six-cylinder models were manufactured upon individual orders merely.The First World War resulted in a massive increase in demand. Berliet, like Renault and Latil, produced trucks for the actual French army. The military orders placed major demands on the factory's capacity, necessitating major investment within production plant and factory space.In 1915 a 400 hectare site was acquired between Vénissieux et Saint-Priest in order to build a new primary factory.The Berliet CBA evolved into the iconic truck for the Voie Sacrée, supplying the battle the front at Verdun during 1916. 25, 000 of these 4/5 heap Berliet trucks, originally launched in 1914, were ordered by this French army. During 1916 40 advisors were leaving the plant on a daily basis. Under license from Renault, Berliet were also providing shells and battle tanks right now. The number of employees employed increased to 3, 150.By 1917 the price of annual turnover had multiplied fourfold since the start of the war, and a new legitimate structure was deemed proper. The company became your Société anonyme des Autos Marius Berliet.As soon as the war the manufacturer reoriented a part of its production back to help passenger cars, but Berliet nevertheless found themselves with excess capacity, as the army was no more buying all the trucks the factory could make, and overall output halved.Marius Berliet responded on the outbreak of peace by deciding to create just a single kind of truck and a single sort of car, which represented a starting from his pre-war current market strategy. The single truck where Berliet focused was the particular 5 ton CBA that had served the world so well during the particular war.
The passenger car to get produced, exhibited on the Berliet stand in the 15th Paris Motor Show in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Type VB" of modern physical appearance. Marius Berliet was it's unlikely that any to miss a technique: rather than devote moment and engineering talent to having a new car for the newest decade, he obtained and copied an American Dodge. The Dodge was once robust, and the Berliet duplicate was well received inside March 1919 when that had its first general public outing, locally, at the Lyon Industry Fair. The headlights were mounted unusually high along with the simple disc wheels have been large, giving the car a nice "no nonsense" look. Particularly attractive was the expense of just 11, 800 francs in October 1919. Unfortunately, however, the Berliet engineers failed to make sure that the steel used within the car's construction was with the same quality as the Us steel used for this Dodge, and this resulted in series problems to the early customers of this "Berliet Type VB" and serious reputational harm to the company.
DES AUTOCARS EQUIPES DE SYSTEMES RASSURANT ET SECURISANT
The factory ended up set up to create the "Berliet Type VB" for the rate of 100 cars on a daily basis which would have recently been an ambitious target under any circumstances. The rapid drop-off successful for what at this time was the manufacturer's just passenger car model that followed the product quality issues plunged the company into financial difficulties, with losses of fifty-five million francs recorded in one year. Survival was in doubt, and Berliet was put into judicial administration in 1921. Marius Berliet himself had held 88% of the share capital, but was unable to pay off all the company's creditors plus the firm therefore fell in to the hands of the banking institutions. Berliet was nevertheless competent to retain operational control. During the ensuring decade, supported by a sustained recovery in demand that in turn reflected a simple yet effective model strategy after 1922, Berliet was able to his debtors and, in 1929, to regain financial control above the business from the banking companies.
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