Berliet had been a French manufacturer of automobiles, buses, trucks and military cars among other vehicles based in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from the five-year period from 1944 to 1949 when ıt had been put into 'administration sequestre' it absolutely was in private ownership until 1967 when it then became part of Citroën, and subsequently acquired by Renault in 1974 in addition to merged with Saviem into a new Renault Trucks corporation in 1978. The Berliet marque was phased out by 1980.Marius Berliet started his or her experiments with automobiles with 1894. Some single-cylinder cars were being followed in 1900 by the twin-cylinder model. In 1902, Berliet took over the actual plant of Audibert & Lavirotte throughout Lyon. Berliet started to develop four-cylinder automobiles featured by a honeycomb radiator and metallic chassis frame was used rather than wood. The next year, a model was launched which was similar to contemporary Mercedes. In 1906, Berliet sold the driving licence for manufacturing his model for the American Locomotive Company.
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Ahead of World War I, Berliet offered a choice of models from 8 CONTINUE to 60 CV. The main models experienced four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder type of 9500 cc. A 1539 cc type (12 CV) seemed to be produced between 1910 and 1912. From 1912, six-cylinder models were made upon individual orders merely.The First World War concluded in a massive increase widely used. Berliet, like Renault and Latil, produced trucks for the French army. The military orders placed major demands for the factory's capacity, necessitating major investment within production plant and manufacturer space.In 1915 a four hundred hectare site was purchased between Vénissieux et Saint-Priest to be able to build a new principal factory.The Berliet CBA evolved into the iconic truck for the Voie Sacrée, supplying the battle entry at Verdun during 1916. 25, 000 of these 4/5 lot Berliet trucks, originally launched in 1914, were ordered by your French army. During 1916 40 ones were leaving the plant every day. Under license from Renault, Berliet were also generating shells and battle tanks currently. The number of employees employed increased to 3, 150.By 1917 the value of annual turnover experienced multiplied fourfold since the beginning of the war, and a new authorized structure was deemed proper. The company became this Société anonyme des Cars Marius Berliet.Following your war the manufacturer reoriented component of its production back to passenger cars, but Berliet nevertheless identified themselves with excess capability, as the army was will no longer buying all the trucks the factory could produce, and overall output halved.Marius Berliet responded on the outbreak of peace by deciding to provide just a single sort of truck and a single sort of car, which represented a starting from his pre-war current market strategy. The single truck where Berliet focused was the 5 ton CBA that had served the nation so well during this war.
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The passenger car to be produced, exhibited on the Berliet stand on the 15th Paris Motor Show in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Form VB" of modern visual appeal. Marius Berliet was not just one to miss a key: rather than devote time and engineering talent to having a new car for the revolutionary decade, he obtained and cloned an American Dodge. The Dodge was famously robust, and the Berliet replicate was well received with March 1919 when this had its first general public outing, locally, at the Lyon Industry Fair. The headlights were mounted unusually high as well as the simple disc wheels were large, giving the car a pleasing "no nonsense" look. Particularly attractive was the expense of just 11, 800 francs in March 1919. Unfortunately, however, the Berliet engineers failed in order that the steel used in the car's construction was from the same quality as the North american steel used for the Dodge, and this resulted in series problems for your early customers of this "Berliet Type VB" and serious reputational harm to the company.
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The factory was set up to create the "Berliet Type VB" at the rate of 100 cars daily which would have also been an ambitious target underneath any circumstances. The rapid drop-off in demand for what during this period was the manufacturer's just passenger car model that followed the coffee quality issues plunged the small business into financial difficulties, with losses of 55 million francs recorded in a year. Survival was in skepticism, and Berliet was used in judicial administration in 1921. Marius Berliet himself had held 88% in the share capital, but was unable to all the company's creditors as well as the firm therefore fell to the hands of the financial institutions. Berliet was nevertheless capable of retain operational control. During the ensuring decade, supported by a sustained recovery in demand that in turn reflected a highly effective model strategy after 1922, Berliet was able in order to his debtors and, in 1929, to regain financial control above the business from the banking institutions.
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