Berliet had been a French manufacturer of automobiles, buses, trucks and military motor vehicles among other vehicles within Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a new five-year period from 1944 to 1949 when it was put into 'administration sequestre' it was in private ownership until 1967 when it then became part of Citroën, and subsequently acquired simply by Renault in 1974 as well as merged with Saviem in to a new Renault Trucks organization in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started the experiments with automobiles throughout 1894. Some single-cylinder cars ended up followed in 1900 by a twin-cylinder model. In 1902, Berliet took over the particular plant of Audibert & Lavirotte inside Lyon. Berliet started to build four-cylinder automobiles featured by way of honeycomb radiator and aluminum chassis frame was used rather than wood. The next year, a model was launched that has been similar to contemporary Mercedes. In 1906, Berliet sold the license for manufacturing his model for the American Locomotive Company.
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Ahead of World War I, Berliet offered a selection of models from 8 CURRICULUM VITAE to 60 CV. The main models got four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder type of 9500 cc. A 1539 cc type (12 CV) ended up being produced between 1910 and also 1912. From 1912, six-cylinder models were created upon individual orders just.The First World War triggered a massive increase in demand. Berliet, like Renault and Latil, produced trucks for the particular French army. The military orders placed major demands about the factory's capacity, necessitating major investment in production plant and manufacturing area space.In 1915 a 600 hectare site was bought between Vénissieux et Saint-Priest so that you can build a new primary factory.The Berliet CBA grew to become the iconic truck around the Voie Sacrée, supplying the battle top at Verdun during 1916. 25, 000 of these 4/5 heap Berliet trucks, originally launched in 1914, were ordered by the actual French army. During 1916 40 of them were leaving the plant each day. Under license from Renault, Berliet were also producing shells and battle tanks right now. The number of staff employed increased to 3, 150.By 1917 the value of annual turnover had multiplied fourfold since the beginning of the war, and a new appropriate structure was deemed proper. The company became the Société anonyme des Automobiles Marius Berliet.Following war the manufacturer reoriented part of its production back to be able to passenger cars, but Berliet nevertheless found themselves with excess volume, as the army was will no longer buying all the pickups the factory could make, and overall output halved.Marius Berliet responded for the outbreak of peace by deciding to create just a single kind of truck and a single type of car, which represented a departure from his pre-war market strategy. The single truck which Berliet focused was the 5 ton CBA that had served the united states so well during your war.
Berliet Photos / Berliet pr100
The passenger car being produced, exhibited on the Berliet stand with the 15th Paris Motor Present in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Kind VB" of modern overall look. Marius Berliet was it's unlikely that any to miss a key: rather than devote time and engineering talent to having a new car for the modern decade, he obtained and copied an American Dodge. The Dodge was famously robust, and the Berliet copy was well received in March 1919 when the item had its first open outing, locally, at the Lyon Business Fair. The headlights were mounted unusually high as well as the simple disc wheels were being large, giving the car an enjoyable "no nonsense" look. Particularly attractive was the price tag on just 11, 800 francs in March 1919. Unfortunately, however, the Berliet engineers failed to ensure the steel used from the car's construction was of the same quality as the Us steel used for the actual Dodge, and this resulted in series problems for that early customers of your "Berliet Type VB" and serious reputational problems for the company.
Berliet Photos / Berliet pgr
Berliet Photos / Berliet pr100
The factory was set up to develop the "Berliet Type VB" at the rate of 100 cars each day which would have already been an ambitious target beneath any circumstances. The rapid drop-off sought after for what during this period was the manufacturer's simply passenger car model that followed the quality issues plunged the enterprise into financial difficulties, with losses of 55 million francs recorded a single year. Survival was in question, and Berliet was slipped into judicial administration in 1921. Marius Berliet himself had held 88% from the share capital, but was unable to repay all the company's creditors plus the firm therefore fell to the hands of the banking institutions. Berliet was nevertheless capable of retain operational control. During the ensuring few years, supported by a sustained recovery successful that in turn reflected an effective model strategy after 1922, Berliet was able in order to his debtors and, in 1929, to regain financial control above the business from the banking institutions.
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