Berliet had been a French manufacturer regarding automobiles, buses, trucks and military autos among other vehicles situated in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a new five-year period from 1944 to 1949 when ıt had been put into 'administration sequestre' it had been in private ownership until 1967 when it then became part of Citroën, and subsequently acquired through Renault in 1974 along with merged with Saviem in to a new Renault Trucks corporation in 1978. The Berliet marque was phased out by 1980.Marius Berliet started his / her experiments with automobiles within 1894. Some single-cylinder cars were followed in 1900 by way of twin-cylinder model. In 1902, Berliet took over the plant of Audibert & Lavirotte inside Lyon. Berliet started to build four-cylinder automobiles featured by the honeycomb radiator and steel chassis frame was used rather than wood. The next year, a model was launched that's similar to contemporary Mercedes. In 1906, Berliet sold the permit for manufacturing his model towards American Locomotive Company.
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Previous to World War I, Berliet offered a range of models from 8 COMPREHENSIVE RESUME to 60 CV. The main models experienced four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder type of 9500 cc. A 1539 cc product (12 CV) seemed to be produced between 1910 and 1912. From 1912, six-cylinder models were built upon individual orders merely.The First World War led to a massive increase popular. Berliet, like Renault and Latil, produced trucks for the particular French army. The military orders placed major demands on the factory's capacity, necessitating major investment with production plant and manufacturing plant space.In 1915 a 500 hectare site was obtained between Vénissieux et Saint-Priest so as to build a new principal factory.The Berliet CBA became the iconic truck for the Voie Sacrée, supplying the battle entry at Verdun during 1916. 25, 000 of these 4/5 lot Berliet trucks, originally launched in 1914, were ordered by your French army. During 1916 40 of them were leaving the plant every day. Under license from Renault, Berliet were also producing shells and battle tanks right now. The number of individuals employed increased to 3, 150.By 1917 the worth of annual turnover got multiplied fourfold since the beginning of the war, and a new authorized structure was deemed ideal. The company became this Société anonyme des Automobiles Marius Berliet.Following the war the manufacturer reoriented a part of its production back in order to passenger cars, but Berliet nevertheless found themselves with excess capability, as the army was no longer buying all the pickups the factory could create, and overall output halved.Marius Berliet responded for the outbreak of peace by deciding to generate just a single sort of truck and a single style of car, which represented a starting from his pre-war industry strategy. The single truck which Berliet focused was the actual 5 ton CBA that had served the country so well during the particular war.
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The passenger car to become produced, exhibited on the Berliet stand in the 15th Paris Motor Demonstrate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Type VB" of modern appearance. Marius Berliet was probably none to miss a strategy: rather than devote period and engineering talent to developing a new car for the newest decade, he obtained and replicated an American Dodge. The Dodge was famously robust, and the Berliet duplicate was well received with March 1919 when this had its first community outing, locally, at the Lyon Industry Fair. The headlights were mounted unusually high plus the simple disc wheels were large, giving the car a pleasing "no nonsense" look. Particularly attractive was the cost of just 11, 800 francs in March 1919. Unfortunately, however, the Berliet engineers failed to ensure the steel used in the car's construction was with the same quality as the American steel used for the actual Dodge, and this resulted in series problems for the early customers of the "Berliet Type VB" and serious reputational injury to the company.
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The factory had been set up to produce the "Berliet Type VB" for the rate of 100 cars every day which would have also been an ambitious target within any circumstances. The rapid drop-off successful for what during this period was the manufacturer's merely passenger car model that followed the coffee quality issues plunged the business into financial difficulties, with losses of fifty five million francs recorded available as one year. Survival was in skepticism, and Berliet was put into judicial administration in 1921. Marius Berliet himself had held 88% from the share capital, but was unable to repay all the company's creditors and the firm therefore fell in the hands of the financial institutions. Berliet was nevertheless competent to retain operational control. During the ensuring several years, supported by a sustained recovery successful that in turn reflected an effective model strategy after 1922, Berliet was able in order to his debtors and, in 1929, to regain financial control above the business from the banks.
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