Berliet has been a French manufacturer involving automobiles, buses, trucks and military vehicles among other vehicles based in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from some sort of five-year period from 1944 to 1949 when it had been put into 'administration sequestre' it absolutely was in private ownership until 1967 when it then became part of Citroën, and subsequently acquired by Renault in 1974 and merged with Saviem right new Renault Trucks company in 1978. The Berliet marque was phased out by 1980.Marius Berliet started the experiments with automobiles throughout 1894. Some single-cylinder cars were followed in 1900 by a twin-cylinder model. In 1902, Berliet took over your plant of Audibert & Lavirotte within Lyon. Berliet started to create four-cylinder automobiles featured by a honeycomb radiator and metallic chassis frame was used as opposed to wood. The next year, a model was launched that has been similar to contemporary Mercedes. In 1906, Berliet sold the driver's licence for manufacturing his model to the American Locomotive Company.
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Before World War I, Berliet offered a variety of models from 8 RESUME to 60 CV. The main models got four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder type of 9500 cc. A 1539 cc design (12 CV) has been produced between 1910 in addition to 1912. From 1912, six-cylinder models were produced upon individual orders only.The First World War generated a massive increase successful. Berliet, like Renault and Latil, produced trucks for your French army. The military orders placed major demands for the factory's capacity, necessitating major investment with production plant and manufacturing plant space.In 1915 a 400 hectare site was purchased between Vénissieux et Saint-Priest in order to build a new key factory.The Berliet CBA grew to be the iconic truck around the Voie Sacrée, supplying the battle front at Verdun during 1916. 25, 000 of these 4/5 heap Berliet trucks, originally launched in 1914, were ordered by this French army. During 1916 40 advisors were leaving the plant daily. Under license from Renault, Berliet were also making shells and battle tanks at this time. The number of personnel employed increased to 3, 150.By 1917 the importance of annual turnover acquired multiplied fourfold since the beginning of the war, and a new legal structure was deemed appropriate. The company became the Société anonyme des Cars Marius Berliet.Following the war the manufacturer reoriented portion of its production back to passenger cars, but Berliet nevertheless located themselves with excess capacity, as the army was don't buying all the vans the factory could generate, and overall output halved.Marius Berliet responded for the outbreak of peace by deciding to generate just a single sort of truck and a single sort of car, which represented a leaving from his pre-war market place strategy. The single truck on what Berliet focused was this 5 ton CBA that had served the world so well during this war.
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The passenger car to become produced, exhibited on the Berliet stand at the 15th Paris Motor Show in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Variety VB" of modern overall look. Marius Berliet was not one to miss a technique: rather than devote time period and engineering talent to having a new car for the revolutionary decade, he obtained and ripped an American Dodge. The Dodge was famously robust, and the Berliet backup was well received in March 1919 when that had its first public outing, locally, at the Lyon Industry Fair. The headlights were mounted unusually high plus the simple disc wheels ended up large, giving the car a pleasing "no nonsense" look. Particularly attractive was the price tag on just 11, 800 francs in July 1919. Unfortunately, however, the Berliet engineers failed to ensure the steel used inside car's construction was of the same quality as the American steel used for the particular Dodge, and this resulted in series problems for the early customers of the actual "Berliet Type VB" and serious reputational damage to the company.
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The factory were being set up to generate the "Berliet Type VB" in the rate of 100 cars per day which would have recently been an ambitious target beneath any circumstances. The rapid drop-off popular for what during this period was the manufacturer's solely passenger car model that followed the coffee quality issues plunged the organization into financial difficulties, with losses of fifty-five million francs recorded in one year. Survival was in uncertainty, and Berliet was placed in judicial administration in 1921. Marius Berliet himself had held 88% of the share capital, but was unable in order to all the company's creditors and the firm therefore fell into your hands of the banks. Berliet was nevertheless in a position to retain operational control. During the ensuring ten years, supported by a sustained recovery widely used that in turn reflected a powerful model strategy after 1922, Berliet was able in order to his debtors and, in 1929, to regain financial control over the business from the finance institutions.
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