Berliet seemed to be a French manufacturer regarding automobiles, buses, trucks and military automobiles among other vehicles operating out of Vénissieux, outside of Lyon, France. Founded in 1899, and apart from some sort of five-year period from 1944 to 1949 when it had been put into 'administration sequestre' it turned out in private ownership until 1967 when it then became part of Citroën, and subsequently acquired through Renault in 1974 as well as merged with Saviem in a new Renault Trucks business in 1978. The Berliet marque was phased out by 1980.Marius Berliet started their experiments with automobiles with 1894. Some single-cylinder cars were being followed in 1900 with a twin-cylinder model. In 1902, Berliet took over the plant of Audibert & Lavirotte within Lyon. Berliet started to develop four-cylinder automobiles featured with a honeycomb radiator and metal chassis frame was used as opposed to wood. The next year, a model was launched which was similar to contemporary Mercedes. In 1906, Berliet sold the driver's licence for manufacturing his model on the American Locomotive Company.
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Ahead of World War I, Berliet offered a range of models from 8 CURRICULUM VITAE to 60 CV. The main models acquired four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder model of 9500 cc. A 1539 cc type (12 CV) was produced between 1910 and 1912. From 1912, six-cylinder models were created upon individual orders solely.The First World War generated a massive increase successful. Berliet, like Renault and Latil, produced trucks for this French army. The military orders placed major demands within the factory's capacity, necessitating major investment inside production plant and manufacturing area space.In 1915 a four hundred hectare site was obtained between Vénissieux et Saint-Priest so that you can build a new main factory.The Berliet CBA evolved into the iconic truck on the Voie Sacrée, supplying the battle the front at Verdun during 1916. 25, 000 of these 4/5 ton Berliet trucks, originally launched in 1914, were ordered by this French army. During 1916 40 of which were leaving the plant each day. Under license from Renault, Berliet were also providing shells and battle tanks at this time. The number of personnel employed increased to 3, 150.By 1917 the price of annual turnover had multiplied fourfold since the start of the war, and a new legal structure was deemed correct. The company became the actual Société anonyme des Cars Marius Berliet.Following the war the manufacturer reoriented section of its production back for you to passenger cars, but Berliet nevertheless observed themselves with excess volume, as the army was no longer buying all the vans the factory could produce, and overall output halved.Marius Berliet responded for the outbreak of peace by deciding to create just a single style of truck and a single sort of car, which represented a leaving from his pre-war market place strategy. The single truck what is the best Berliet focused was the 5 ton CBA that had served the world so well during the particular war.
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The passenger car to be produced, exhibited on the Berliet stand in the 15th Paris Motor Demonstrate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Type VB" of modern look. Marius Berliet was not just one to miss a key: rather than devote time and engineering talent to creating a new car for the modern decade, he obtained and duplicated an American Dodge. The Dodge was famously robust, and the Berliet replicate was well received within March 1919 when the idea had its first open public outing, locally, at the Lyon Business Fair. The headlights were mounted unusually high and the simple disc wheels have been large, giving the car a pleasing "no nonsense" look. Particularly attractive was the expense of just 11, 800 francs in Oct 1919. Unfortunately, however, the Berliet engineers failed to ensure the steel used inside the car's construction was in the same quality as the United states steel used for the particular Dodge, and this resulted in series problems for the early customers of this "Berliet Type VB" and serious reputational harm to the company.
Les autocars de notre enfance [Toutes échelles] Page : 8
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The factory ended up set up to generate the "Berliet Type VB" on the rate of 100 cars per day which would have already been an ambitious target beneath any circumstances. The rapid drop-off sought after for what at this stage was the manufacturer's merely passenger car model that followed the standard issues plunged the organization into financial difficulties, with losses of 55 million francs recorded a single year. Survival was in skepticism, and Berliet was slipped into judicial administration in 1921. Marius Berliet himself had held 88% of the share capital, but was unable to repay all the company's creditors as well as the firm therefore fell to the hands of the finance institutions. Berliet was nevertheless competent to retain operational control. During the ensuring ten years, supported by a sustained recovery popular that in turn reflected a good model strategy after 1922, Berliet was able in order to his debtors and, in 1929, to regain financial control above the business from the financial institutions.
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