Berliet had been a French manufacturer involving automobiles, buses, trucks and military motor vehicles among other vehicles operating out of Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a five-year period from 1944 to 1949 when it turned out put into 'administration sequestre' it was in private ownership until 1967 when it then became part of Citroën, and subsequently acquired by simply Renault in 1974 as well as merged with Saviem right into a new Renault Trucks business in 1978. The Berliet marque was phased out by 1980.Marius Berliet started the experiments with automobiles with 1894. Some single-cylinder cars had been followed in 1900 by the twin-cylinder model. In 1902, Berliet took over the actual plant of Audibert & Lavirotte in Lyon. Berliet started to construct four-cylinder automobiles featured by a honeycomb radiator and metal chassis frame was used rather then wood. The next year, a model was launched that had been similar to contemporary Mercedes. In 1906, Berliet sold the license for manufacturing his model for the American Locomotive Company.
autos photos: VOITURES DE FRANCE BERLIET 1895 1978
Previous to World War I, Berliet offered a range of models from 8 CONTINUE to 60 CV. The main models got four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder model of 9500 cc. A 1539 cc style (12 CV) was produced between 1910 as well as 1912. From 1912, six-cylinder models were made upon individual orders simply.The First World War triggered a massive increase widely used. Berliet, like Renault and Latil, produced trucks for the French army. The military orders placed major demands for the factory's capacity, necessitating major investment in production plant and manufacturing area space.In 1915 a 600 hectare site was obtained between Vénissieux et Saint-Priest so as to build a new major factory.The Berliet CBA started to be the iconic truck within the Voie Sacrée, supplying the battle entrance at Verdun during 1916. 25, 000 of these 4/5 ton Berliet trucks, originally launched in 1914, were ordered by this French army. During 1916 40 of which were leaving the plant on a daily basis. Under license from Renault, Berliet were also making shells and battle tanks right now. The number of employees employed increased to 3, 150.By 1917 the price of annual turnover acquired multiplied fourfold since the beginning of the war, and a new legal structure was deemed proper. The company became this Société anonyme des Autos Marius Berliet.After the war the manufacturer reoriented part of its production back to passenger cars, but Berliet nevertheless observed themselves with excess capacity, as the army was don't buying all the trucks the factory could develop, and overall output halved.Marius Berliet responded to the outbreak of peace by deciding to create just a single form of truck and a single type of car, which represented a departure from his pre-war marketplace strategy. The single truck on which Berliet focused was the particular 5 ton CBA that had served the nation so well during this war.
1924 1936 1946 1949
The passenger car to get produced, exhibited on the Berliet stand at the 15th Paris Motor Show in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Form VB" of modern look. Marius Berliet was probably none to miss a strategy: rather than devote occasion and engineering talent to making a new car for the revolutionary decade, he obtained and duplicated an American Dodge. The Dodge was once robust, and the Berliet backup was well received inside March 1919 when it had its first open public outing, locally, at the Lyon Deal Fair. The headlights were mounted unusually high along with the simple disc wheels had been large, giving the car an enjoyable "no nonsense" look. Particularly attractive was the price of just 11, 800 francs in April 1919. Unfortunately, however, the Berliet engineers failed to make sure that the steel used in the car's construction was in the same quality as the American steel used for the particular Dodge, and this resulted in series problems for the early customers of your "Berliet Type VB" and serious reputational harm to the company.
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The factory have been set up to create the "Berliet Type VB" at the rate of 100 cars on a daily basis which would have already been an ambitious target underneath any circumstances. The rapid drop-off in demand for what at this time was the manufacturer's just passenger car model that followed the product quality issues plunged the enterprise into financial difficulties, with losses of fifty five million francs recorded available as one year. Survival was in uncertainty, and Berliet was used in judicial administration in 1921. Marius Berliet himself had held 88% from the share capital, but was unable to all the company's creditors as well as the firm therefore fell in the hands of the banking institutions. Berliet was nevertheless competent to retain operational control. During the ensuring ten years, supported by a sustained recovery in demand that in turn reflected a highly effective model strategy after 1922, Berliet was able to pay off his debtors and, in 1929, to regain financial control on the business from the banking institutions.
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