Berliet had been a French manufacturer of automobiles, buses, trucks and military cars among other vehicles located in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from any five-year period from 1944 to 1949 when it was put into 'administration sequestre' ıt had been in private ownership until 1967 when it then became part of Citroën, and subsequently acquired by means of Renault in 1974 as well as merged with Saviem in a new Renault Trucks corporation in 1978. The Berliet marque was phased out by 1980.Marius Berliet started his / her experiments with automobiles with 1894. Some single-cylinder cars were followed in 1900 with a twin-cylinder model. In 1902, Berliet took over the actual plant of Audibert & Lavirotte in Lyon. Berliet started to create four-cylinder automobiles featured by a honeycomb radiator and steel chassis frame was used as an alternative to wood. The next year, a model was launched that was similar to contemporary Mercedes. In 1906, Berliet sold the license for manufacturing his model towards American Locomotive Company.
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Ahead of World War I, Berliet offered a choice of models from 8 CV to 60 CV. The main models experienced four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder style of 9500 cc. A 1539 cc product (12 CV) has been produced between 1910 in addition to 1912. From 1912, six-cylinder models were manufactured upon individual orders merely.The First World War concluded in a massive increase in demand. Berliet, like Renault and Latil, produced trucks for the French army. The military orders placed major demands for the factory's capacity, necessitating major investment inside production plant and factory space.In 1915 a 600 hectare site was obtained between Vénissieux et Saint-Priest in order to build a new primary factory.The Berliet CBA evolved into the iconic truck for the Voie Sacrée, supplying the battle front at Verdun during 1916. 25, 000 of these 4/5 ton Berliet trucks, originally launched in 1914, were ordered by the actual French army. During 1916 40 of these were leaving the plant each day. Under license from Renault, Berliet were also generating shells and battle tanks presently. The number of workers employed increased to 3, 150.By 1917 the value of annual turnover had multiplied fourfold since the start of the war, and a new lawful structure was deemed ideal. The company became this Société anonyme des Automobiles Marius Berliet.Following your war the manufacturer reoriented component of its production back to be able to passenger cars, but Berliet nevertheless observed themselves with excess ability, as the army was will no longer buying all the pickups the factory could make, and overall output halved.Marius Berliet responded towards outbreak of peace by deciding to make just a single type of truck and a single type of car, which represented a journeying from his pre-war industry strategy. The single truck which Berliet focused was your 5 ton CBA that had served the united states so well during your war.
Berliet Photos / Berliet randonnée
The passenger car to be produced, exhibited on the Berliet stand for the 15th Paris Motor Demonstrate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Variety VB" of modern overall look. Marius Berliet was probably none to miss a trick: rather than devote time period and engineering talent to making a new car for the brand new decade, he obtained and replicated an American Dodge. The Dodge was notoriously robust, and the Berliet duplicate was well received throughout March 1919 when the item had its first community outing, locally, at the Lyon Deal Fair. The headlights were mounted unusually high as well as the simple disc wheels have been large, giving the car an enjoyable "no nonsense" look. Particularly attractive was the price tag on just 11, 800 francs in October 1919. Unfortunately, however, the Berliet engineers failed to make certain the steel used inside car's construction was of the same quality as the Us steel used for your Dodge, and this resulted in series problems for your early customers of the "Berliet Type VB" and serious reputational damage to the company.
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The factory were being set up to produce the "Berliet Type VB" on the rate of 100 cars every day which would have already been an ambitious target within any circumstances. The rapid drop-off popular for what at this point was the manufacturer's solely passenger car model that followed the standard issues plunged the enterprise into financial difficulties, with losses of 55 million francs recorded in a single year. Survival was in uncertainty, and Berliet was put in judicial administration in 1921. Marius Berliet himself had held 88% in the share capital, but was unable to repay all the company's creditors and the firm therefore fell in the hands of the financial institutions. Berliet was nevertheless competent to retain operational control. During the ensuring few years, supported by a sustained recovery widely used that in turn reflected an effective model strategy after 1922, Berliet was able to pay off his debtors and, in 1929, to regain financial control in the business from the banking institutions.
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