Berliet had been a French manufacturer connected with automobiles, buses, trucks and military motor vehicles among other vehicles situated in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a five-year period from 1944 to 1949 when it absolutely was put into 'administration sequestre' it was in private ownership until 1967 when it then became part of Citroën, and subsequently acquired through Renault in 1974 and also merged with Saviem into a new Renault Trucks company in 1978. The Berliet marque was phased out by 1980.Marius Berliet started the experiments with automobiles in 1894. Some single-cylinder cars were being followed in 1900 by way of twin-cylinder model. In 1902, Berliet took over the plant of Audibert & Lavirotte with Lyon. Berliet started to construct four-cylinder automobiles featured by way of a honeycomb radiator and metal chassis frame was used instead of wood. The next year, a model was launched that has been similar to contemporary Mercedes. In 1906, Berliet sold the permit for manufacturing his model to the American Locomotive Company.
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Previous to World War I, Berliet offered a range of models from 8 CV to 60 CV. The main models received four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder model of 9500 cc. A 1539 cc design (12 CV) seemed to be produced between 1910 and 1912. From 1912, six-cylinder models were manufactured upon individual orders simply.The First World War resulted in a massive increase popular. Berliet, like Renault and Latil, produced trucks for the particular French army. The military orders placed major demands on the factory's capacity, necessitating major investment within production plant and manufacturing facility space.In 1915 a 400 hectare site was purchased between Vénissieux et Saint-Priest as a way to build a new main factory.The Berliet CBA started to be the iconic truck on the Voie Sacrée, supplying the battle top at Verdun during 1916. 25, 000 of these 4/5 lot Berliet trucks, originally launched in 1914, were ordered by the particular French army. During 1916 40 of these were leaving the plant everyday. Under license from Renault, Berliet were also making shells and battle tanks currently. The number of personnel employed increased to 3, 150.By 1917 the importance of annual turnover had multiplied fourfold since the beginning of the war, and a new legal structure was deemed correct. The company became your Société anonyme des Cars Marius Berliet.Following your war the manufacturer reoriented part of its production back for you to passenger cars, but Berliet nevertheless located themselves with excess ability, as the army was no more buying all the trucks the factory could create, and overall output halved.Marius Berliet responded to the outbreak of peace by deciding to make just a single style of truck and a single type of car, which represented a leaving from his pre-war industry strategy. The single truck where Berliet focused was your 5 ton CBA that had served the nation so well during this war.
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The passenger car for being produced, exhibited on the Berliet stand at the 15th Paris Motor Display in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Sort VB" of modern overall look. Marius Berliet was probably none to miss a trick: rather than devote occasion and engineering talent to developing a new car for the modern decade, he obtained and copied an American Dodge. The Dodge was once robust, and the Berliet backup was well received inside March 1919 when the item had its first public outing, locally, at the Lyon Buy and sell Fair. The headlights were mounted unusually high and also the simple disc wheels had been large, giving the car a nice "no nonsense" look. Particularly attractive was the buying price of just 11, 800 francs in October 1919. Unfortunately, however, the Berliet engineers failed to ensure that the steel used inside car's construction was on the same quality as the North american steel used for this Dodge, and this resulted in series problems for the early customers of your "Berliet Type VB" and serious reputational damage to the company.
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The factory had been set up to generate the "Berliet Type VB" on the rate of 100 cars every day which would have recently been an ambitious target underneath any circumstances. The rapid drop-off in demand for what at this stage was the manufacturer's merely passenger car model that followed the coffee quality issues plunged the business into financial difficulties, with losses of fityfive million francs recorded in a year. Survival was in question, and Berliet was placed in judicial administration in 1921. Marius Berliet himself had held 88% in the share capital, but was unable in order to all the company's creditors plus the firm therefore fell in to the hands of the banks. Berliet was nevertheless able to retain operational control. During the ensuring 10 years, supported by a sustained recovery successful that in turn reflected a highly effective model strategy after 1922, Berliet was able to repay his debtors and, in 1929, to regain financial control within the business from the banking companies.
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