Berliet was a French manufacturer regarding automobiles, buses, trucks and military cars among other vehicles based in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a new five-year period from 1944 to 1949 when it absolutely was put into 'administration sequestre' it absolutely was in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired simply by Renault in 1974 in addition to merged with Saviem right new Renault Trucks organization in 1978. The Berliet marque was phased out by 1980.Marius Berliet started his or her experiments with automobiles inside 1894. Some single-cylinder cars were being followed in 1900 by way of a twin-cylinder model. In 1902, Berliet took over the particular plant of Audibert & Lavirotte throughout Lyon. Berliet started to build four-cylinder automobiles featured by way of honeycomb radiator and steel chassis frame was used as an alternative to wood. The next year, a model was launched that had been similar to contemporary Mercedes. In 1906, Berliet sold the driving licence for manufacturing his model on the American Locomotive Company.
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Prior to World War I, Berliet offered a range of models from 8 CV to 60 CV. The main models experienced four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder model of 9500 cc. A 1539 cc model (12 CV) was produced between 1910 as well as 1912. From 1912, six-cylinder models were made upon individual orders solely.The First World War concluded in a massive increase popular. Berliet, like Renault and Latil, produced trucks for your French army. The military orders placed major demands on the factory's capacity, necessitating major investment inside production plant and manufacturing plant space.In 1915 a 500 hectare site was ordered between Vénissieux et Saint-Priest as a way to build a new principal factory.The Berliet CBA grew to become the iconic truck for the Voie Sacrée, supplying the battle front at Verdun during 1916. 25, 000 of these 4/5 load Berliet trucks, originally launched in 1914, were ordered by this French army. During 1916 40 of these were leaving the plant on a daily basis. Under license from Renault, Berliet were also generating shells and battle tanks at the moment. The number of employees employed increased to 3, 150.By 1917 the benefit of annual turnover experienced multiplied fourfold since the start of the war, and a new legitimate structure was deemed proper. The company became your Société anonyme des Automobiles Marius Berliet.Following war the manufacturer reoriented portion of its production back to be able to passenger cars, but Berliet nevertheless identified themselves with excess capacity, as the army was will no longer buying all the pickup trucks the factory could make, and overall output halved.Marius Berliet responded towards outbreak of peace by deciding to produce just a single type of truck and a single form of car, which represented a departure from his pre-war market place strategy. The single truck on which Berliet focused was the 5 ton CBA that had served the country so well during the particular war.
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The passenger car being produced, exhibited on the Berliet stand in the 15th Paris Motor Display in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Variety VB" of modern overall look. Marius Berliet was not just one to miss a key: rather than devote period and engineering talent to making a new car for the revolutionary decade, he obtained and copied an American Dodge. The Dodge was once robust, and the Berliet replicate was well received in March 1919 when that had its first open outing, locally, at the Lyon Business Fair. The headlights were mounted unusually high plus the simple disc wheels had been large, giving the car a pleasing "no nonsense" look. Particularly attractive was the cost of just 11, 800 francs in April 1919. Unfortunately, however, the Berliet engineers failed in order that the steel used inside the car's construction was from the same quality as the American steel used for the actual Dodge, and this resulted in series problems to the early customers of the "Berliet Type VB" and serious reputational injury to the company.
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The factory was set up to create the "Berliet Type VB" at the rate of 100 cars each day which would have been an ambitious target underneath any circumstances. The rapid drop-off popular for what at this point was the manufacturer's only passenger car model that followed the quality issues plunged the organization into financial difficulties, with losses of second there’s 55 million francs recorded in one year. Survival was in doubt, and Berliet was placed in judicial administration in 1921. Marius Berliet himself had held 88% from the share capital, but was unable to all the company's creditors and also the firm therefore fell in the hands of the banking companies. Berliet was nevertheless competent to retain operational control. During the ensuring decade, supported by a sustained recovery widely used that in turn reflected a good model strategy after 1922, Berliet was able to settle his debtors and, in 1929, to regain financial control on the business from the financial institutions.
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