Berliet has been a French manufacturer involving automobiles, buses, trucks and military autos among other vehicles based in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a new five-year period from 1944 to 1949 when it was put into 'administration sequestre' it had been in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired through Renault in 1974 and merged with Saviem right new Renault Trucks organization in 1978. The Berliet marque was phased out by 1980.Marius Berliet started the experiments with automobiles inside 1894. Some single-cylinder cars were followed in 1900 by way of a twin-cylinder model. In 1902, Berliet took over this plant of Audibert & Lavirotte inside Lyon. Berliet started to construct four-cylinder automobiles featured by a honeycomb radiator and metal chassis frame was used rather then wood. The next year, a model was launched which was similar to contemporary Mercedes. In 1906, Berliet sold the license for manufacturing his model for the American Locomotive Company.
Before World War I, Berliet offered a selection of models from 8 CV to 60 CV. The main models acquired four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder model of 9500 cc. A 1539 cc style (12 CV) had been produced between 1910 along with 1912. From 1912, six-cylinder models were produced upon individual orders simply.The First World War generated a massive increase in demand. Berliet, like Renault and Latil, produced trucks for the particular French army. The military orders placed major demands on the factory's capacity, necessitating major investment with production plant and manufacturing facility space.In 1915 a 600 hectare site was obtained between Vénissieux et Saint-Priest in order to build a new principal factory.The Berliet CBA grew to be the iconic truck around the Voie Sacrée, supplying the battle entrance at Verdun during 1916. 25, 000 of these 4/5 lot Berliet trucks, originally launched in 1914, were ordered by this French army. During 1916 40 of which were leaving the plant everyday. Under license from Renault, Berliet were also providing shells and battle tanks presently. The number of employees employed increased to 3, 150.By 1917 the importance of annual turnover had multiplied fourfold since the start of the war, and a new authorized structure was deemed appropriate. The company became the Société anonyme des Vehicles Marius Berliet.As soon as the war the manufacturer reoriented component of its production back to passenger cars, but Berliet nevertheless located themselves with excess ability, as the army was not buying all the trucks the factory could develop, and overall output halved.Marius Berliet responded to the outbreak of peace by deciding to provide just a single form of truck and a single kind of car, which represented a departure from his pre-war market place strategy. The single truck on which Berliet focused was the particular 5 ton CBA that had served the media so well during the particular war.
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The passenger car to get produced, exhibited on the Berliet stand for the 15th Paris Motor Show in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Sort VB" of modern physical appearance. Marius Berliet was not just one to miss a technique: rather than devote period and engineering talent to making a new car for the newest decade, he obtained and copied an American Dodge. The Dodge was famously robust, and the Berliet replicate was well received with March 1919 when it had its first public outing, locally, at the Lyon Industry Fair. The headlights were mounted unusually high and the simple disc wheels were large, giving the car an enjoyable "no nonsense" look. Particularly attractive was the buying price of just 11, 800 francs in April 1919. Unfortunately, however, the Berliet engineers failed to ensure that the steel used from the car's construction was on the same quality as the United states steel used for the actual Dodge, and this resulted in series problems for your early customers of the "Berliet Type VB" and serious reputational harm to the company.
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The factory were being set up to produce the "Berliet Type VB" in the rate of 100 cars each day which would have already been an ambitious target within any circumstances. The rapid drop-off successful for what at this point was the manufacturer's simply passenger car model that followed the standard issues plunged the organization into financial difficulties, with losses of fifty five million francs recorded in one year. Survival was in uncertainty, and Berliet was put in judicial administration in 1921. Marius Berliet himself had held 88% in the share capital, but was unable to settle all the company's creditors along with the firm therefore fell in to the hands of the banking institutions. Berliet was nevertheless capable to retain operational control. During the ensuring ten years, supported by a sustained recovery successful that in turn reflected a powerful model strategy after 1922, Berliet was able in order to his debtors and, in 1929, to regain financial control in the business from the banks.
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