Berliet has been a French manufacturer of automobiles, buses, trucks and military cars among other vehicles situated in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from any five-year period from 1944 to 1949 when ıt had been put into 'administration sequestre' ıt had been in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired by Renault in 1974 along with merged with Saviem into a new Renault Trucks business in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started his experiments with automobiles with 1894. Some single-cylinder cars were followed in 1900 by the twin-cylinder model. In 1902, Berliet took over the actual plant of Audibert & Lavirotte in Lyon. Berliet started to build four-cylinder automobiles featured by way of honeycomb radiator and metal chassis frame was used instead of wood. The next year, a model was launched that was similar to contemporary Mercedes. In 1906, Berliet sold the license for manufacturing his model on the American Locomotive Company.
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Before World War I, Berliet offered a choice of models from 8 CV to 60 CV. The main models had four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder style of 9500 cc. A 1539 cc design (12 CV) ended up being produced between 1910 and 1912. From 1912, six-cylinder models were made upon individual orders simply.The First World War generated a massive increase successful. Berliet, like Renault and Latil, produced trucks for the French army. The military orders placed major demands within the factory's capacity, necessitating major investment within production plant and manufacturing facility space.In 1915 a 400 hectare site was bought between Vénissieux et Saint-Priest to be able to build a new main factory.The Berliet CBA grew to be the iconic truck about the Voie Sacrée, supplying the battle the front at Verdun during 1916. 25, 000 of these 4/5 great deal Berliet trucks, originally launched in 1914, were ordered by the French army. During 1916 40 of them were leaving the plant each day. Under license from Renault, Berliet were also providing shells and battle tanks right now. The number of workers employed increased to 3, 150.By 1917 the worth of annual turnover experienced multiplied fourfold since the start of the war, and a new appropriate structure was deemed correct. The company became the actual Société anonyme des Automobiles Marius Berliet.Following your war the manufacturer reoriented a part of its production back to help passenger cars, but Berliet nevertheless identified themselves with excess volume, as the army was don't buying all the vehicles the factory could develop, and overall output halved.Marius Berliet responded to the outbreak of peace by deciding to produce just a single style of truck and a single sort of car, which represented a travel from his pre-war market strategy. The single truck which Berliet focused was the particular 5 ton CBA that had served the nation so well during this war.
Berliet PLB Compagnie Republicaine de Sécurité
The passenger car for being produced, exhibited on the Berliet stand with the 15th Paris Motor Display in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Variety VB" of modern appearance. Marius Berliet was probably none to miss a tip: rather than devote occasion and engineering talent to creating a new car for the brand new decade, he obtained and replicated an American Dodge. The Dodge was famously robust, and the Berliet duplicate was well received within March 1919 when the idea had its first general public outing, locally, at the Lyon Business Fair. The headlights were mounted unusually high and also the simple disc wheels were being large, giving the car an enjoyable "no nonsense" look. Particularly attractive was the price tag on just 11, 800 francs in March 1919. Unfortunately, however, the Berliet engineers failed to ensure that the steel used inside the car's construction was on the same quality as the American steel used for the actual Dodge, and this resulted in series problems to the early customers of this "Berliet Type VB" and serious reputational damage to the company.
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The factory have been set up to produce the "Berliet Type VB" on the rate of 100 cars daily which would have already been an ambitious target under any circumstances. The rapid drop-off successful for what during this period was the manufacturer's simply passenger car model that followed the quality issues plunged the business into financial difficulties, with losses of fifty five million francs recorded in one year. Survival was in hesitation, and Berliet was slipped into judicial administration in 1921. Marius Berliet himself had held 88% on the share capital, but was unable to repay all the company's creditors along with the firm therefore fell in to the hands of the financial institutions. Berliet was nevertheless competent to retain operational control. During the ensuring few years, supported by a sustained recovery popular that in turn reflected a good model strategy after 1922, Berliet was able to settle his debtors and, in 1929, to regain financial control on the business from the finance institutions.
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