Berliet was a French manufacturer involving automobiles, buses, trucks and military motor vehicles among other vehicles based in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from any five-year period from 1944 to 1949 when it had been put into 'administration sequestre' it had been in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired by means of Renault in 1974 as well as merged with Saviem into a new Renault Trucks company in 1978. The Berliet marque was phased out by 1980.Marius Berliet started his experiments with automobiles throughout 1894. Some single-cylinder cars were being followed in 1900 by way of a twin-cylinder model. In 1902, Berliet took over your plant of Audibert & Lavirotte with Lyon. Berliet started to construct four-cylinder automobiles featured by way of honeycomb radiator and metallic chassis frame was used as an alternative to wood. The next year, a model was launched that has been similar to contemporary Mercedes. In 1906, Berliet sold the licence for manufacturing his model towards the American Locomotive Company.
Previous to World War I, Berliet offered a variety of models from 8 CV to 60 CV. The main models experienced four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder style of 9500 cc. A 1539 cc style (12 CV) was produced between 1910 and 1912. From 1912, six-cylinder models were created upon individual orders solely.The First World War resulted in a massive increase in demand. Berliet, like Renault and Latil, produced trucks for this French army. The military orders placed major demands for the factory's capacity, necessitating major investment with production plant and manufacturer space.In 1915 a 500 hectare site was acquired between Vénissieux et Saint-Priest as a way to build a new main factory.The Berliet CBA evolved into the iconic truck around the Voie Sacrée, supplying the battle entrance at Verdun during 1916. 25, 000 of these 4/5 load Berliet trucks, originally launched in 1914, were ordered by the French army. During 1916 40 advisors were leaving the plant on a daily basis. Under license from Renault, Berliet were also making shells and battle tanks at this time. The number of workers employed increased to 3, 150.By 1917 the price of annual turnover had multiplied fourfold since the beginning of the war, and a new authorized structure was deemed ideal. The company became the Société anonyme des Cars Marius Berliet.As soon as the war the manufacturer reoriented section of its production back in order to passenger cars, but Berliet nevertheless found themselves with excess volume, as the army was will no longer buying all the pickups the factory could make, and overall output halved.Marius Berliet responded on the outbreak of peace by deciding to create just a single form of truck and a single form of car, which represented a departure from his pre-war market place strategy. The single truck on what Berliet focused was the actual 5 ton CBA that had served the media so well during the particular war.
The passenger car to become produced, exhibited on the Berliet stand for the 15th Paris Motor Demonstrate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Variety VB" of modern overall look. Marius Berliet was not merely one to miss a strategy: rather than devote period and engineering talent to having a new car for the modern decade, he obtained and cloned an American Dodge. The Dodge was famously robust, and the Berliet replicate was well received with March 1919 when that had its first open outing, locally, at the Lyon Business Fair. The headlights were mounted unusually high as well as the simple disc wheels were being large, giving the car a nice "no nonsense" look. Particularly attractive was the price of just 11, 800 francs in July 1919. Unfortunately, however, the Berliet engineers failed to ensure that the steel used inside car's construction was in the same quality as the United states steel used for this Dodge, and this resulted in series problems for your early customers of this "Berliet Type VB" and serious reputational destruction of the company.
DES AUTOCARS EQUIPES DE SYSTEMES RASSURANT ET SECURISANT
The factory ended up set up to develop the "Berliet Type VB" in the rate of 100 cars daily which would have been recently an ambitious target within any circumstances. The rapid drop-off in demand for what at this point was the manufacturer's simply passenger car model that followed the standard issues plunged the business into financial difficulties, with losses of fityfive million francs recorded in one year. Survival was in doubt, and Berliet was put in judicial administration in 1921. Marius Berliet himself had held 88% in the share capital, but was unable to all the company's creditors along with the firm therefore fell into the hands of the banking companies. Berliet was nevertheless capable to retain operational control. During the ensuring 10 years, supported by a sustained recovery popular that in turn reflected a simple yet effective model strategy after 1922, Berliet was able to pay off his debtors and, in 1929, to regain financial control over the business from the banking companies.
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