Berliet has been a French manufacturer of automobiles, buses, trucks and military motor vehicles among other vehicles operating out of Vénissieux, outside of Lyon, France. Founded in 1899, and apart from any five-year period from 1944 to 1949 when it had been put into 'administration sequestre' it was in private ownership until 1967 when it then became part of Citroën, and subsequently acquired simply by Renault in 1974 and merged with Saviem in to a new Renault Trucks organization in 1978. The Berliet marque was phased out by 1980.Marius Berliet started his / her experiments with automobiles with 1894. Some single-cylinder cars were being followed in 1900 by a twin-cylinder model. In 1902, Berliet took over the actual plant of Audibert & Lavirotte within Lyon. Berliet started to build four-cylinder automobiles featured by the honeycomb radiator and material chassis frame was used as an alternative to wood. The next year, a model was launched which was similar to contemporary Mercedes. In 1906, Berliet sold the permit for manufacturing his model for the American Locomotive Company.
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Previous to World War I, Berliet offered a range of models from 8 CONTINUE to 60 CV. The main models experienced four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder style of 9500 cc. A 1539 cc design (12 CV) seemed to be produced between 1910 as well as 1912. From 1912, six-cylinder models were made upon individual orders solely.The First World War led to a massive increase successful. Berliet, like Renault and Latil, produced trucks for the particular French army. The military orders placed major demands about the factory's capacity, necessitating major investment inside production plant and manufacturer space.In 1915 a 400 hectare site was acquired between Vénissieux et Saint-Priest to be able to build a new major factory.The Berliet CBA started to be the iconic truck within the Voie Sacrée, supplying the battle entrance at Verdun during 1916. 25, 000 of these 4/5 ton Berliet trucks, originally launched in 1914, were ordered by the actual French army. During 1916 40 of which were leaving the plant everyday. Under license from Renault, Berliet were also providing shells and battle tanks at the moment. The number of staff employed increased to 3, 150.By 1917 the importance of annual turnover acquired multiplied fourfold since the beginning of the war, and a new appropriate structure was deemed proper. The company became your Société anonyme des Automobiles Marius Berliet.Following your war the manufacturer reoriented a part of its production back to be able to passenger cars, but Berliet nevertheless observed themselves with excess capability, as the army was no more buying all the vans the factory could make, and overall output halved.Marius Berliet responded towards outbreak of peace by deciding to generate just a single style of truck and a single sort of car, which represented a journeying from his pre-war marketplace strategy. The single truck which Berliet focused was the 5 ton CBA that had served the nation so well during this war.
Colorful and full list of Berliet cars. www.picautos.com
The passenger car to be produced, exhibited on the Berliet stand with the 15th Paris Motor Show in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Variety VB" of modern overall look. Marius Berliet was not merely one to miss a tip: rather than devote time period and engineering talent to making a new car for the revolutionary decade, he obtained and replicated an American Dodge. The Dodge was notoriously robust, and the Berliet backup was well received throughout March 1919 when it had its first open public outing, locally, at the Lyon Deal Fair. The headlights were mounted unusually high plus the simple disc wheels ended up large, giving the car a nice "no nonsense" look. Particularly attractive was the cost of just 11, 800 francs in October 1919. Unfortunately, however, the Berliet engineers failed to ensure that the steel used within the car's construction was on the same quality as the American steel used for the Dodge, and this resulted in series problems for your early customers of the actual "Berliet Type VB" and serious reputational injury to the company.
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The factory were being set up to produce the "Berliet Type VB" for the rate of 100 cars each day which would have also been an ambitious target beneath any circumstances. The rapid drop-off successful for what at this point was the manufacturer's just passenger car model that followed the standard issues plunged the organization into financial difficulties, with losses of 55 million francs recorded in one year. Survival was in doubt, and Berliet was put in judicial administration in 1921. Marius Berliet himself had held 88% from the share capital, but was unable to repay all the company's creditors and also the firm therefore fell in to the hands of the banking companies. Berliet was nevertheless in a position to retain operational control. During the ensuring few years, supported by a sustained recovery successful that in turn reflected a good model strategy after 1922, Berliet was able to pay off his debtors and, in 1929, to regain financial control above the business from the banking institutions.
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