Berliet had been a French manufacturer involving automobiles, buses, trucks and military motor vehicles among other vehicles within Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a new five-year period from 1944 to 1949 when it had been put into 'administration sequestre' it turned out in private ownership until 1967 when it then became part of Citroën, and subsequently acquired by Renault in 1974 in addition to merged with Saviem right new Renault Trucks firm in 1978. The Berliet marque was phased out by 1980.Marius Berliet started his experiments with automobiles with 1894. Some single-cylinder cars have been followed in 1900 by a twin-cylinder model. In 1902, Berliet took over this plant of Audibert & Lavirotte inside Lyon. Berliet started to develop four-cylinder automobiles featured with a honeycomb radiator and metallic chassis frame was used rather then wood. The next year, a model was launched that had been similar to contemporary Mercedes. In 1906, Berliet sold the driver's licence for manufacturing his model to the American Locomotive Company.
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Previous to World War I, Berliet offered a choice of models from 8 CONTINUE to 60 CV. The main models acquired four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder type of 9500 cc. A 1539 cc product (12 CV) had been produced between 1910 in addition to 1912. From 1912, six-cylinder models were built upon individual orders merely.The First World War triggered a massive increase widely used. Berliet, like Renault and Latil, produced trucks for this French army. The military orders placed major demands for the factory's capacity, necessitating major investment in production plant and manufacturer space.In 1915 a 500 hectare site was purchased between Vénissieux et Saint-Priest so as to build a new main factory.The Berliet CBA grew to be the iconic truck about the Voie Sacrée, supplying the battle entry at Verdun during 1916. 25, 000 of these 4/5 ton Berliet trucks, originally launched in 1914, were ordered by the particular French army. During 1916 40 advisors were leaving the plant every day. Under license from Renault, Berliet were also making shells and battle tanks at this time. The number of workers employed increased to 3, 150.By 1917 the benefit of annual turnover received multiplied fourfold since the beginning of the war, and a new legal structure was deemed suitable. The company became your Société anonyme des Vehicles Marius Berliet.After the war the manufacturer reoriented section of its production back in order to passenger cars, but Berliet nevertheless found themselves with excess ability, as the army was will no longer buying all the vehicles the factory could produce, and overall output halved.Marius Berliet responded towards outbreak of peace by deciding to create just a single style of truck and a single form of car, which represented a journeying from his pre-war market strategy. The single truck where Berliet focused was the 5 ton CBA that had served the country so well during the particular war.
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The passenger car to become produced, exhibited on the Berliet stand on the 15th Paris Motor Show in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Kind VB" of modern overall look. Marius Berliet was not just one to miss a key: rather than devote moment and engineering talent to possessing a new car for the new decade, he obtained and duplicated an American Dodge. The Dodge was famously robust, and the Berliet copy was well received within March 1919 when that had its first open public outing, locally, at the Lyon Deal Fair. The headlights were mounted unusually high plus the simple disc wheels ended up large, giving the car a nice "no nonsense" look. Particularly attractive was the cost of just 11, 800 francs in July 1919. Unfortunately, however, the Berliet engineers failed to ensure the steel used in the car's construction was on the same quality as the United states steel used for the Dodge, and this resulted in series problems for that early customers of your "Berliet Type VB" and serious reputational injury to the company.
The factory ended up set up to create the "Berliet Type VB" in the rate of 100 cars on a daily basis which would have been an ambitious target underneath any circumstances. The rapid drop-off in demand for what during this period was the manufacturer's only passenger car model that followed the high quality issues plunged the enterprise into financial difficulties, with losses of 55 million francs recorded a single year. Survival was in uncertainty, and Berliet was slipped into judicial administration in 1921. Marius Berliet himself had held 88% with the share capital, but was unable to pay off all the company's creditors as well as the firm therefore fell into the hands of the banks. Berliet was nevertheless in a position to retain operational control. During the ensuring 10 years, supported by a sustained recovery in demand that in turn reflected a good model strategy after 1922, Berliet was able in order to his debtors and, in 1929, to regain financial control above the business from the finance institutions.
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