Berliet has been a French manufacturer associated with automobiles, buses, trucks and military cars among other vehicles located in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a five-year period from 1944 to 1949 when it absolutely was put into 'administration sequestre' it was in private ownership until 1967 when it then became part of Citroën, and subsequently acquired by simply Renault in 1974 along with merged with Saviem in a new Renault Trucks company in 1978. The Berliet marque was phased out by 1980.Marius Berliet started their experiments with automobiles with 1894. Some single-cylinder cars were followed in 1900 with a twin-cylinder model. In 1902, Berliet took over the plant of Audibert & Lavirotte throughout Lyon. Berliet started to create four-cylinder automobiles featured by a honeycomb radiator and material chassis frame was used as opposed to wood. The next year, a model was launched which was similar to contemporary Mercedes. In 1906, Berliet sold the driver's licence for manufacturing his model for the American Locomotive Company.
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Just before World War I, Berliet offered a variety of models from 8 COMPREHENSIVE RESUME to 60 CV. The main models received four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder model of 9500 cc. A 1539 cc model (12 CV) was produced between 1910 as well as 1912. From 1912, six-cylinder models were made upon individual orders just.The First World War resulted in a massive increase popular. Berliet, like Renault and Latil, produced trucks for the French army. The military orders placed major demands within the factory's capacity, necessitating major investment in production plant and factory space.In 1915 a 500 hectare site was purchased between Vénissieux et Saint-Priest in order to build a new key factory.The Berliet CBA became the iconic truck within the Voie Sacrée, supplying the battle front at Verdun during 1916. 25, 000 of these 4/5 lot Berliet trucks, originally launched in 1914, were ordered by the French army. During 1916 40 advisors were leaving the plant daily. Under license from Renault, Berliet were also providing shells and battle tanks currently. The number of staff employed increased to 3, 150.By 1917 the importance of annual turnover got multiplied fourfold since the start of the war, and a new lawful structure was deemed correct. The company became the actual Société anonyme des Cars Marius Berliet.Following war the manufacturer reoriented a part of its production back for you to passenger cars, but Berliet nevertheless found themselves with excess volume, as the army was no more buying all the pickups the factory could generate, and overall output halved.Marius Berliet responded towards outbreak of peace by deciding to produce just a single style of truck and a single form of car, which represented a leaving from his pre-war marketplace strategy. The single truck where Berliet focused was the actual 5 ton CBA that had served the nation so well during this war.
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The passenger car to become produced, exhibited on the Berliet stand with the 15th Paris Motor Demonstrate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Type VB" of modern visual appeal. Marius Berliet was not merely one to miss a trick: rather than devote moment and engineering talent to having a new car for the revolutionary decade, he obtained and cloned an American Dodge. The Dodge was notoriously robust, and the Berliet backup was well received with March 1919 when that had its first open public outing, locally, at the Lyon Industry Fair. The headlights were mounted unusually high as well as the simple disc wheels have been large, giving the car a nice "no nonsense" look. Particularly attractive was the cost of just 11, 800 francs in Oct 1919. Unfortunately, however, the Berliet engineers failed to make sure that the steel used from the car's construction was from the same quality as the United states steel used for the actual Dodge, and this resulted in series problems for your early customers of the particular "Berliet Type VB" and serious reputational problems for the company.
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The factory have been set up to make the "Berliet Type VB" in the rate of 100 cars on a daily basis which would have been an ambitious target underneath any circumstances. The rapid drop-off widely used for what at this time was the manufacturer's just passenger car model that followed the coffee quality issues plunged the organization into financial difficulties, with losses of fityfive million francs recorded in one year. Survival was in uncertainty, and Berliet was put in judicial administration in 1921. Marius Berliet himself had held 88% from the share capital, but was unable in order to all the company's creditors as well as the firm therefore fell into your hands of the banking companies. Berliet was nevertheless capable to retain operational control. During the ensuring few years, supported by a sustained recovery sought after that in turn reflected a simple yet effective model strategy after 1922, Berliet was able to settle his debtors and, in 1929, to regain financial control over the business from the banking companies.
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