Berliet was a French manufacturer connected with automobiles, buses, trucks and military automobiles among other vehicles situated in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from any five-year period from 1944 to 1949 when it had been put into 'administration sequestre' it had been in private ownership until 1967 when it then became part of Citroën, and subsequently acquired through Renault in 1974 along with merged with Saviem right new Renault Trucks organization in 1978. The Berliet marque was phased out by 1980.Marius Berliet started their experiments with automobiles inside 1894. Some single-cylinder cars were followed in 1900 by way of a twin-cylinder model. In 1902, Berliet took over the actual plant of Audibert & Lavirotte with Lyon. Berliet started to assemble four-cylinder automobiles featured by way of a honeycomb radiator and steel chassis frame was used rather than wood. The next year, a model was launched which was similar to contemporary Mercedes. In 1906, Berliet sold the licence for manufacturing his model for the American Locomotive Company.
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Before World War I, Berliet offered a array of models from 8 RESUME to 60 CV. The main models acquired four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder style of 9500 cc. A 1539 cc style (12 CV) seemed to be produced between 1910 and 1912. From 1912, six-cylinder models were produced upon individual orders merely.The First World War resulted in a massive increase popular. Berliet, like Renault and Latil, produced trucks for this French army. The military orders placed major demands within the factory's capacity, necessitating major investment with production plant and manufacturing area space.In 1915 a four hundred hectare site was ordered between Vénissieux et Saint-Priest to be able to build a new principal factory.The Berliet CBA became the iconic truck within the Voie Sacrée, supplying the battle entrance at Verdun during 1916. 25, 000 of these 4/5 heap Berliet trucks, originally launched in 1914, were ordered by your French army. During 1916 40 of these were leaving the plant on a daily basis. Under license from Renault, Berliet were also creating shells and battle tanks at the moment. The number of workers employed increased to 3, 150.By 1917 the worth of annual turnover had multiplied fourfold since the beginning of the war, and a new legal structure was deemed appropriate. The company became the particular Société anonyme des Cars Marius Berliet.After the war the manufacturer reoriented a part of its production back for you to passenger cars, but Berliet nevertheless located themselves with excess volume, as the army was not buying all the vehicles the factory could make, and overall output halved.Marius Berliet responded to the outbreak of peace by deciding to make just a single style of truck and a single form of car, which represented a departure from his pre-war market place strategy. The single truck on what Berliet focused was the actual 5 ton CBA that had served the media so well during this war.
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The passenger car for being produced, exhibited on the Berliet stand on the 15th Paris Motor Indicate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Variety VB" of modern visual appeal. Marius Berliet was not merely one to miss a tip: rather than devote moment and engineering talent to having a new car for the brand new decade, he obtained and duplicated an American Dodge. The Dodge was notoriously robust, and the Berliet replicate was well received within March 1919 when this had its first open outing, locally, at the Lyon Deal Fair. The headlights were mounted unusually high plus the simple disc wheels have been large, giving the car a pleasing "no nonsense" look. Particularly attractive was the expense of just 11, 800 francs in October 1919. Unfortunately, however, the Berliet engineers failed to make sure that the steel used inside the car's construction was in the same quality as the Us steel used for your Dodge, and this resulted in series problems to the early customers of the "Berliet Type VB" and serious reputational problems for the company.
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The factory have been set up to produce the "Berliet Type VB" for the rate of 100 cars per day which would have been an ambitious target beneath any circumstances. The rapid drop-off successful for what at this stage was the manufacturer's simply passenger car model that followed the high quality issues plunged the company into financial difficulties, with losses of fifty-five million francs recorded in a year. Survival was in question, and Berliet was used in judicial administration in 1921. Marius Berliet himself had held 88% in the share capital, but was unable to settle all the company's creditors along with the firm therefore fell in the hands of the banking institutions. Berliet was nevertheless competent to retain operational control. During the ensuring 10 years, supported by a sustained recovery sought after that in turn reflected an effective model strategy after 1922, Berliet was able to settle his debtors and, in 1929, to regain financial control in the business from the banking companies.
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