Berliet had been a French manufacturer associated with automobiles, buses, trucks and military motor vehicles among other vehicles based in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from any five-year period from 1944 to 1949 when it was put into 'administration sequestre' it turned out in private ownership until 1967 when it then became part of Citroën, and subsequently acquired simply by Renault in 1974 and merged with Saviem in to a new Renault Trucks organization in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started his / her experiments with automobiles inside 1894. Some single-cylinder cars were followed in 1900 by a twin-cylinder model. In 1902, Berliet took over the particular plant of Audibert & Lavirotte within Lyon. Berliet started to create four-cylinder automobiles featured by a honeycomb radiator and steel chassis frame was used as opposed to wood. The next year, a model was launched that's similar to contemporary Mercedes. In 1906, Berliet sold the licence for manufacturing his model towards American Locomotive Company.
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Previous to World War I, Berliet offered a range of models from 8 CONTINUE to 60 CV. The main models got four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder style of 9500 cc. A 1539 cc design (12 CV) seemed to be produced between 1910 in addition to 1912. From 1912, six-cylinder models were built upon individual orders merely.The First World War concluded in a massive increase popular. Berliet, like Renault and Latil, produced trucks for this French army. The military orders placed major demands around the factory's capacity, necessitating major investment throughout production plant and manufacturing area space.In 1915 a 300 hectare site was bought between Vénissieux et Saint-Priest as a way to build a new primary factory.The Berliet CBA grew to be the iconic truck within the Voie Sacrée, supplying the battle top at Verdun during 1916. 25, 000 of these 4/5 heap Berliet trucks, originally launched in 1914, were ordered by the actual French army. During 1916 40 of them were leaving the plant on a daily basis. Under license from Renault, Berliet were also producing shells and battle tanks at this time. The number of workers employed increased to 3, 150.By 1917 the importance of annual turnover got multiplied fourfold since the beginning of the war, and a new authorized structure was deemed ideal. The company became the actual Société anonyme des Automobiles Marius Berliet.Following war the manufacturer reoriented section of its production back in order to passenger cars, but Berliet nevertheless discovered themselves with excess capacity, as the army was don't buying all the vans the factory could create, and overall output halved.Marius Berliet responded towards outbreak of peace by deciding to generate just a single type of truck and a single style of car, which represented a leaving from his pre-war marketplace strategy. The single truck where Berliet focused was the 5 ton CBA that had served the country so well during this war.
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The passenger car to become produced, exhibited on the Berliet stand on the 15th Paris Motor Display in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Variety VB" of modern visual appeal. Marius Berliet was it's unlikely that any to miss a technique: rather than devote moment and engineering talent to possessing a new car for the brand new decade, he obtained and duplicated an American Dodge. The Dodge was once robust, and the Berliet backup was well received in March 1919 when this had its first open public outing, locally, at the Lyon Buy and sell Fair. The headlights were mounted unusually high and the simple disc wheels were large, giving the car a pleasing "no nonsense" look. Particularly attractive was the price tag on just 11, 800 francs in April 1919. Unfortunately, however, the Berliet engineers failed to ensure that the steel used from the car's construction was from the same quality as the United states steel used for the Dodge, and this resulted in series problems for that early customers of this "Berliet Type VB" and serious reputational harm to the company.
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The factory was set up to make the "Berliet Type VB" on the rate of 100 cars daily which would have recently been an ambitious target beneath any circumstances. The rapid drop-off in demand for what at this point was the manufacturer's only passenger car model that followed the high quality issues plunged the company into financial difficulties, with losses of fifty five million francs recorded in one year. Survival was in question, and Berliet was slipped into judicial administration in 1921. Marius Berliet himself had held 88% of the share capital, but was unable in order to all the company's creditors plus the firm therefore fell to the hands of the financial institutions. Berliet was nevertheless able to retain operational control. During the ensuring ten years, supported by a sustained recovery in demand that in turn reflected a highly effective model strategy after 1922, Berliet was able to pay off his debtors and, in 1929, to regain financial control over the business from the banking institutions.
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