Berliet seemed to be a French manufacturer involving automobiles, buses, trucks and military cars among other vehicles situated in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a five-year period from 1944 to 1949 when it was put into 'administration sequestre' it was in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired by means of Renault in 1974 and also merged with Saviem right new Renault Trucks business in 1978. The Berliet marque was phased out by 1980.Marius Berliet started his or her experiments with automobiles throughout 1894. Some single-cylinder cars have been followed in 1900 by way of a twin-cylinder model. In 1902, Berliet took over your plant of Audibert & Lavirotte within Lyon. Berliet started to create four-cylinder automobiles featured with a honeycomb radiator and metallic chassis frame was used as opposed to wood. The next year, a model was launched that's similar to contemporary Mercedes. In 1906, Berliet sold the driving licence for manufacturing his model for the American Locomotive Company.
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Ahead of World War I, Berliet offered a range of models from 8 CURRICULUM VITAE to 60 CV. The main models had four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder type of 9500 cc. A 1539 cc model (12 CV) had been produced between 1910 in addition to 1912. From 1912, six-cylinder models were created upon individual orders just.The First World War generated a massive increase popular. Berliet, like Renault and Latil, produced trucks for this French army. The military orders placed major demands about the factory's capacity, necessitating major investment in production plant and manufacturing facility space.In 1915 a 600 hectare site was acquired between Vénissieux et Saint-Priest so as to build a new principal factory.The Berliet CBA became the iconic truck for the Voie Sacrée, supplying the battle the front at Verdun during 1916. 25, 000 of these 4/5 heap Berliet trucks, originally launched in 1914, were ordered by the particular French army. During 1916 40 of them were leaving the plant on a daily basis. Under license from Renault, Berliet were also providing shells and battle tanks right now. The number of personnel employed increased to 3, 150.By 1917 the importance of annual turnover had multiplied fourfold since the start of the war, and a new authorized structure was deemed proper. The company became the particular Société anonyme des Automobiles Marius Berliet.After the war the manufacturer reoriented a part of its production back in order to passenger cars, but Berliet nevertheless found themselves with excess ability, as the army was no more buying all the vehicles the factory could make, and overall output halved.Marius Berliet responded to the outbreak of peace by deciding to generate just a single style of truck and a single kind of car, which represented a journeying from his pre-war industry strategy. The single truck where Berliet focused was the particular 5 ton CBA that had served the world so well during this war.
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The passenger car to become produced, exhibited on the Berliet stand for the 15th Paris Motor Indicate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Type VB" of modern overall look. Marius Berliet was it's unlikely that any to miss a tip: rather than devote period and engineering talent to making a new car for the newest decade, he obtained and replicated an American Dodge. The Dodge was famously robust, and the Berliet content was well received with March 1919 when the item had its first community outing, locally, at the Lyon Buy and sell Fair. The headlights were mounted unusually high plus the simple disc wheels ended up large, giving the car a nice "no nonsense" look. Particularly attractive was the price tag on just 11, 800 francs in Oct 1919. Unfortunately, however, the Berliet engineers failed in order that the steel used from the car's construction was of the same quality as the North american steel used for your Dodge, and this resulted in series problems to the early customers of your "Berliet Type VB" and serious reputational problems for the company.
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The factory had been set up to generate the "Berliet Type VB" in the rate of 100 cars per day which would have been an ambitious target beneath any circumstances. The rapid drop-off popular for what at this time was the manufacturer's solely passenger car model that followed the quality issues plunged the small business into financial difficulties, with losses of 55 million francs recorded in a single year. Survival was in skepticism, and Berliet was slipped into judicial administration in 1921. Marius Berliet himself had held 88% on the share capital, but was unable to all the company's creditors along with the firm therefore fell to the hands of the financial institutions. Berliet was nevertheless competent to retain operational control. During the ensuring few years, supported by a sustained recovery in demand that in turn reflected a highly effective model strategy after 1922, Berliet was able to repay his debtors and, in 1929, to regain financial control above the business from the banking institutions.
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