Berliet was a French manufacturer connected with automobiles, buses, trucks and military cars among other vehicles located in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a five-year period from 1944 to 1949 when ıt had been put into 'administration sequestre' it turned out in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired by means of Renault in 1974 and merged with Saviem into a new Renault Trucks firm in 1978. The Berliet marque was phased out by 1980.Marius Berliet started his experiments with automobiles in 1894. Some single-cylinder cars ended up followed in 1900 by the twin-cylinder model. In 1902, Berliet took over your plant of Audibert & Lavirotte inside Lyon. Berliet started to create four-cylinder automobiles featured by the honeycomb radiator and material chassis frame was used rather then wood. The next year, a model was launched which was similar to contemporary Mercedes. In 1906, Berliet sold the driver's licence for manufacturing his model to the American Locomotive Company.
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Just before World War I, Berliet offered a variety of models from 8 RESUME to 60 CV. The main models acquired four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder type of 9500 cc. A 1539 cc design (12 CV) had been produced between 1910 in addition to 1912. From 1912, six-cylinder models were built upon individual orders simply.The First World War generated a massive increase popular. Berliet, like Renault and Latil, produced trucks for the particular French army. The military orders placed major demands within the factory's capacity, necessitating major investment within production plant and manufacturing plant space.In 1915 a 600 hectare site was acquired between Vénissieux et Saint-Priest in order to build a new main factory.The Berliet CBA grew to be the iconic truck on the Voie Sacrée, supplying the battle entrance at Verdun during 1916. 25, 000 of these 4/5 heap Berliet trucks, originally launched in 1914, were ordered by the French army. During 1916 40 of them were leaving the plant every day. Under license from Renault, Berliet were also providing shells and battle tanks right now. The number of employees employed increased to 3, 150.By 1917 the benefit of annual turnover experienced multiplied fourfold since the beginning of the war, and a new appropriate structure was deemed appropriate. The company became the Société anonyme des Automobiles Marius Berliet.Following the war the manufacturer reoriented a part of its production back to help passenger cars, but Berliet nevertheless discovered themselves with excess potential, as the army was not buying all the pickup trucks the factory could create, and overall output halved.Marius Berliet responded for the outbreak of peace by deciding to generate just a single form of truck and a single form of car, which represented a starting from his pre-war market place strategy. The single truck what is the best Berliet focused was your 5 ton CBA that had served the nation so well during the particular war.
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The passenger car for being produced, exhibited on the Berliet stand on the 15th Paris Motor Demonstrate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Kind VB" of modern look. Marius Berliet was not one to miss a technique: rather than devote time period and engineering talent to having a new car for the brand new decade, he obtained and replicated an American Dodge. The Dodge was notoriously robust, and the Berliet copy was well received inside March 1919 when the item had its first general public outing, locally, at the Lyon Trade Fair. The headlights were mounted unusually high as well as the simple disc wheels were large, giving the car a nice "no nonsense" look. Particularly attractive was the cost of just 11, 800 francs in March 1919. Unfortunately, however, the Berliet engineers failed in order that the steel used from the car's construction was with the same quality as the North american steel used for the Dodge, and this resulted in series problems to the early customers of the "Berliet Type VB" and serious reputational injury to the company.
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The factory ended up set up to develop the "Berliet Type VB" at the rate of 100 cars daily which would have also been an ambitious target beneath any circumstances. The rapid drop-off popular for what at this time was the manufacturer's simply passenger car model that followed the high quality issues plunged the small business into financial difficulties, with losses of fifty-five million francs recorded in a year. Survival was in uncertainty, and Berliet was put in judicial administration in 1921. Marius Berliet himself had held 88% of the share capital, but was unable to all the company's creditors along with the firm therefore fell to the hands of the banking companies. Berliet was nevertheless capable to retain operational control. During the ensuring ten years, supported by a sustained recovery widely used that in turn reflected a simple yet effective model strategy after 1922, Berliet was able to pay off his debtors and, in 1929, to regain financial control on the business from the finance institutions.
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