Berliet has been a French manufacturer involving automobiles, buses, trucks and military vehicles among other vehicles located in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from any five-year period from 1944 to 1949 when it was put into 'administration sequestre' it turned out in private ownership until 1967 when it then became part of Citroën, and subsequently acquired simply by Renault in 1974 as well as merged with Saviem in a new Renault Trucks business in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started his / her experiments with automobiles throughout 1894. Some single-cylinder cars were being followed in 1900 by way of twin-cylinder model. In 1902, Berliet took over the actual plant of Audibert & Lavirotte throughout Lyon. Berliet started to create four-cylinder automobiles featured with a honeycomb radiator and steel chassis frame was used rather then wood. The next year, a model was launched that was similar to contemporary Mercedes. In 1906, Berliet sold the licence for manufacturing his model towards American Locomotive Company.
Berliet PLB 6
Ahead of World War I, Berliet offered a selection of models from 8 COMPREHENSIVE RESUME to 60 CV. The main models experienced four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder style of 9500 cc. A 1539 cc style (12 CV) seemed to be produced between 1910 and also 1912. From 1912, six-cylinder models were created upon individual orders solely.The First World War concluded in a massive increase in demand. Berliet, like Renault and Latil, produced trucks for this French army. The military orders placed major demands around the factory's capacity, necessitating major investment with production plant and manufacturing plant space.In 1915 a 500 hectare site was bought between Vénissieux et Saint-Priest in order to build a new key factory.The Berliet CBA became the iconic truck within the Voie Sacrée, supplying the battle entrance at Verdun during 1916. 25, 000 of these 4/5 ton Berliet trucks, originally launched in 1914, were ordered by your French army. During 1916 40 of them were leaving the plant every day. Under license from Renault, Berliet were also providing shells and battle tanks presently. The number of individuals employed increased to 3, 150.By 1917 the value of annual turnover got multiplied fourfold since the beginning of the war, and a new lawful structure was deemed correct. The company became the Société anonyme des Vehicles Marius Berliet.After the war the manufacturer reoriented a part of its production back in order to passenger cars, but Berliet nevertheless located themselves with excess ability, as the army was not buying all the pickups the factory could create, and overall output halved.Marius Berliet responded towards outbreak of peace by deciding to produce just a single kind of truck and a single form of car, which represented a journeying from his pre-war market place strategy. The single truck on which Berliet focused was the actual 5 ton CBA that had served the country so well during this war.
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The passenger car to be produced, exhibited on the Berliet stand at the 15th Paris Motor Demonstrate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Sort VB" of modern appearance. Marius Berliet was not merely one to miss a tip: rather than devote time period and engineering talent to possessing a new car for the newest decade, he obtained and copied an American Dodge. The Dodge was notoriously robust, and the Berliet copy was well received in March 1919 when it had its first public outing, locally, at the Lyon Deal Fair. The headlights were mounted unusually high and also the simple disc wheels were being large, giving the car an enjoyable "no nonsense" look. Particularly attractive was the price of just 11, 800 francs in March 1919. Unfortunately, however, the Berliet engineers failed to make certain the steel used in the car's construction was of the same quality as the United states steel used for the Dodge, and this resulted in series problems with the early customers of this "Berliet Type VB" and serious reputational destruction of the company.
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autocar et autobus :: Berliet PLB 6
The factory ended up set up to produce the "Berliet Type VB" on the rate of 100 cars each day which would have recently been an ambitious target under any circumstances. The rapid drop-off widely used for what at this time was the manufacturer's merely passenger car model that followed the quality issues plunged the company into financial difficulties, with losses of fityfive million francs recorded in one year. Survival was in uncertainty, and Berliet was put in judicial administration in 1921. Marius Berliet himself had held 88% with the share capital, but was unable to all the company's creditors along with the firm therefore fell in the hands of the banks. Berliet was nevertheless capable of retain operational control. During the ensuring 10 years, supported by a sustained recovery sought after that in turn reflected a simple yet effective model strategy after 1922, Berliet was able to pay off his debtors and, in 1929, to regain financial control in the business from the banks.
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