Berliet has been a French manufacturer connected with automobiles, buses, trucks and military vehicles among other vehicles operating out of Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a new five-year period from 1944 to 1949 when it was put into 'administration sequestre' it was in private ownership until 1967 when it then became part of Citroën, and subsequently acquired by simply Renault in 1974 and merged with Saviem in to a new Renault Trucks organization in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started their experiments with automobiles throughout 1894. Some single-cylinder cars were being followed in 1900 by way of a twin-cylinder model. In 1902, Berliet took over the particular plant of Audibert & Lavirotte inside Lyon. Berliet started to build four-cylinder automobiles featured by way of a honeycomb radiator and metallic chassis frame was used as opposed to wood. The next year, a model was launched that has been similar to contemporary Mercedes. In 1906, Berliet sold the licence for manufacturing his model towards the American Locomotive Company.
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Ahead of World War I, Berliet offered a variety of models from 8 CV to 60 CV. The main models received four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder type of 9500 cc. A 1539 cc product (12 CV) has been produced between 1910 as well as 1912. From 1912, six-cylinder models were built upon individual orders solely.The First World War concluded in a massive increase popular. Berliet, like Renault and Latil, produced trucks for the particular French army. The military orders placed major demands about the factory's capacity, necessitating major investment throughout production plant and manufacturing area space.In 1915 a 500 hectare site was acquired between Vénissieux et Saint-Priest in order to build a new primary factory.The Berliet CBA evolved into the iconic truck within the Voie Sacrée, supplying the battle front at Verdun during 1916. 25, 000 of these 4/5 lot Berliet trucks, originally launched in 1914, were ordered by this French army. During 1916 40 of these were leaving the plant everyday. Under license from Renault, Berliet were also creating shells and battle tanks at the moment. The number of personnel employed increased to 3, 150.By 1917 the price of annual turnover received multiplied fourfold since the start of the war, and a new appropriate structure was deemed suitable. The company became the actual Société anonyme des Motor vehicles Marius Berliet.After the war the manufacturer reoriented portion of its production back to help passenger cars, but Berliet nevertheless located themselves with excess capacity, as the army was don't buying all the vans the factory could generate, and overall output halved.Marius Berliet responded for the outbreak of peace by deciding to produce just a single kind of truck and a single kind of car, which represented a leaving from his pre-war current market strategy. The single truck on what Berliet focused was your 5 ton CBA that had served the united states so well during the actual war.
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The passenger car being produced, exhibited on the Berliet stand for the 15th Paris Motor Demonstrate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Kind VB" of modern physical appearance. Marius Berliet was not merely one to miss a strategy: rather than devote occasion and engineering talent to making a new car for the revolutionary decade, he obtained and cloned an American Dodge. The Dodge was famously robust, and the Berliet copy was well received inside March 1919 when that had its first open outing, locally, at the Lyon Buy and sell Fair. The headlights were mounted unusually high along with the simple disc wheels were large, giving the car a pleasing "no nonsense" look. Particularly attractive was the price tag on just 11, 800 francs in July 1919. Unfortunately, however, the Berliet engineers failed to make sure that the steel used from the car's construction was of the same quality as the American steel used for the actual Dodge, and this resulted in series problems for your early customers of the "Berliet Type VB" and serious reputational destruction of the company.
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The factory were being set up to create the "Berliet Type VB" in the rate of 100 cars every day which would have recently been an ambitious target below any circumstances. The rapid drop-off in demand for what during this period was the manufacturer's simply passenger car model that followed the coffee quality issues plunged the business into financial difficulties, with losses of 55 million francs recorded a single year. Survival was in skepticism, and Berliet was placed in judicial administration in 1921. Marius Berliet himself had held 88% of the share capital, but was unable to pay off all the company's creditors plus the firm therefore fell into your hands of the finance institutions. Berliet was nevertheless capable of retain operational control. During the ensuring 10 years, supported by a sustained recovery successful that in turn reflected a good model strategy after 1922, Berliet was able in order to his debtors and, in 1929, to regain financial control over the business from the banks.
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