Berliet was a French manufacturer of automobiles, buses, trucks and military motor vehicles among other vehicles based in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from some sort of five-year period from 1944 to 1949 when it had been put into 'administration sequestre' it was in private ownership until 1967 when it then became part of Citroën, and subsequently acquired through Renault in 1974 along with merged with Saviem right into a new Renault Trucks corporation in 1978. The Berliet marque was phased out by 1980.Marius Berliet started his / her experiments with automobiles with 1894. Some single-cylinder cars were followed in 1900 with a twin-cylinder model. In 1902, Berliet took over your plant of Audibert & Lavirotte throughout Lyon. Berliet started to assemble four-cylinder automobiles featured by way of honeycomb radiator and metallic chassis frame was used rather than wood. The next year, a model was launched that had been similar to contemporary Mercedes. In 1906, Berliet sold the driving licence for manufacturing his model towards American Locomotive Company.
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Just before World War I, Berliet offered a range of models from 8 RESUME to 60 CV. The main models had four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder style of 9500 cc. A 1539 cc design (12 CV) ended up being produced between 1910 and also 1912. From 1912, six-cylinder models were created upon individual orders just.The First World War resulted in a massive increase in demand. Berliet, like Renault and Latil, produced trucks for this French army. The military orders placed major demands on the factory's capacity, necessitating major investment inside production plant and manufacturing area space.In 1915 a four hundred hectare site was acquired between Vénissieux et Saint-Priest in order to build a new main factory.The Berliet CBA started to be the iconic truck around the Voie Sacrée, supplying the battle entry at Verdun during 1916. 25, 000 of these 4/5 load Berliet trucks, originally launched in 1914, were ordered by this French army. During 1916 40 ones were leaving the plant every day. Under license from Renault, Berliet were also providing shells and battle tanks currently. The number of workers employed increased to 3, 150.By 1917 the value of annual turnover had multiplied fourfold since the start of the war, and a new lawful structure was deemed ideal. The company became the Société anonyme des Autos Marius Berliet.Following war the manufacturer reoriented part of its production back to passenger cars, but Berliet nevertheless identified themselves with excess potential, as the army was no longer buying all the trucks the factory could make, and overall output halved.Marius Berliet responded towards outbreak of peace by deciding to create just a single style of truck and a single style of car, which represented a leaving from his pre-war marketplace strategy. The single truck what is the best Berliet focused was this 5 ton CBA that had served the nation so well during your war.
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The passenger car being produced, exhibited on the Berliet stand with the 15th Paris Motor Indicate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Kind VB" of modern physical appearance. Marius Berliet was probably none to miss a technique: rather than devote moment and engineering talent to making a new car for the brand new decade, he obtained and cloned an American Dodge. The Dodge was notoriously robust, and the Berliet backup was well received in March 1919 when it had its first community outing, locally, at the Lyon Industry Fair. The headlights were mounted unusually high along with the simple disc wheels ended up large, giving the car a pleasing "no nonsense" look. Particularly attractive was the price tag on just 11, 800 francs in October 1919. Unfortunately, however, the Berliet engineers failed to make certain the steel used inside car's construction was with the same quality as the United states steel used for the particular Dodge, and this resulted in series problems for the early customers of the "Berliet Type VB" and serious reputational destruction of the company.
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The factory have been set up to make the "Berliet Type VB" for the rate of 100 cars daily which would have already been an ambitious target underneath any circumstances. The rapid drop-off in demand for what during this period was the manufacturer's simply passenger car model that followed the high quality issues plunged the organization into financial difficulties, with losses of fityfive million francs recorded in a year. Survival was in uncertainty, and Berliet was slipped into judicial administration in 1921. Marius Berliet himself had held 88% with the share capital, but was unable to repay all the company's creditors and the firm therefore fell into your hands of the banks. Berliet was nevertheless in a position to retain operational control. During the ensuring few years, supported by a sustained recovery successful that in turn reflected an effective model strategy after 1922, Berliet was able to his debtors and, in 1929, to regain financial control on the business from the banking institutions.
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