Berliet was a French manufacturer connected with automobiles, buses, trucks and military automobiles among other vehicles located in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a new five-year period from 1944 to 1949 when it was put into 'administration sequestre' it turned out in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired by Renault in 1974 as well as merged with Saviem right into a new Renault Trucks business in 1978. The Berliet marque was phased out by 1980.Marius Berliet started his experiments with automobiles in 1894. Some single-cylinder cars were followed in 1900 with a twin-cylinder model. In 1902, Berliet took over the actual plant of Audibert & Lavirotte with Lyon. Berliet started to assemble four-cylinder automobiles featured with a honeycomb radiator and aluminum chassis frame was used as an alternative to wood. The next year, a model was launched that had been similar to contemporary Mercedes. In 1906, Berliet sold the license for manufacturing his model for the American Locomotive Company.
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Just before World War I, Berliet offered a selection of models from 8 COMPREHENSIVE RESUME to 60 CV. The main models got four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder style of 9500 cc. A 1539 cc type (12 CV) seemed to be produced between 1910 and 1912. From 1912, six-cylinder models were made upon individual orders only.The First World War resulted in a massive increase widely used. Berliet, like Renault and Latil, produced trucks for the French army. The military orders placed major demands within the factory's capacity, necessitating major investment with production plant and manufacturing facility space.In 1915 a four hundred hectare site was bought between Vénissieux et Saint-Priest to be able to build a new primary factory.The Berliet CBA grew to become the iconic truck around the Voie Sacrée, supplying the battle entrance at Verdun during 1916. 25, 000 of these 4/5 great deal Berliet trucks, originally launched in 1914, were ordered by your French army. During 1916 40 of which were leaving the plant daily. Under license from Renault, Berliet were also providing shells and battle tanks presently. The number of workers employed increased to 3, 150.By 1917 the value of annual turnover got multiplied fourfold since the beginning of the war, and a new lawful structure was deemed proper. The company became the particular Société anonyme des Automobiles Marius Berliet.Following the war the manufacturer reoriented a part of its production back for you to passenger cars, but Berliet nevertheless discovered themselves with excess capability, as the army was will no longer buying all the trucks the factory could make, and overall output halved.Marius Berliet responded towards the outbreak of peace by deciding to provide just a single style of truck and a single sort of car, which represented a travel from his pre-war industry strategy. The single truck on which Berliet focused was this 5 ton CBA that had served the united states so well during the particular war.
The passenger car being produced, exhibited on the Berliet stand with the 15th Paris Motor Indicate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Sort VB" of modern physical appearance. Marius Berliet was not just one to miss a strategy: rather than devote moment and engineering talent to making a new car for the revolutionary decade, he obtained and replicated an American Dodge. The Dodge was famously robust, and the Berliet copy was well received with March 1919 when it had its first community outing, locally, at the Lyon Industry Fair. The headlights were mounted unusually high and also the simple disc wheels were being large, giving the car a pleasing "no nonsense" look. Particularly attractive was the buying price of just 11, 800 francs in October 1919. Unfortunately, however, the Berliet engineers failed in order that the steel used inside car's construction was in the same quality as the United states steel used for the actual Dodge, and this resulted in series problems to the early customers of the "Berliet Type VB" and serious reputational destruction of the company.
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The factory were being set up to produce the "Berliet Type VB" with the rate of 100 cars on a daily basis which would have also been an ambitious target underneath any circumstances. The rapid drop-off widely used for what at this time was the manufacturer's just passenger car model that followed the product quality issues plunged the small business into financial difficulties, with losses of fityfive million francs recorded a single year. Survival was in doubt, and Berliet was slipped into judicial administration in 1921. Marius Berliet himself had held 88% on the share capital, but was unable to pay off all the company's creditors as well as the firm therefore fell in to the hands of the banking institutions. Berliet was nevertheless in a position to retain operational control. During the ensuring decade, supported by a sustained recovery widely used that in turn reflected a highly effective model strategy after 1922, Berliet was able to pay off his debtors and, in 1929, to regain financial control over the business from the banking companies.
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