Berliet had been a French manufacturer connected with automobiles, buses, trucks and military automobiles among other vehicles situated in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from the five-year period from 1944 to 1949 when it turned out put into 'administration sequestre' it turned out in private ownership until 1967 when it then became part of Citroën, and subsequently acquired through Renault in 1974 and also merged with Saviem right into a new Renault Trucks company in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started his experiments with automobiles in 1894. Some single-cylinder cars have been followed in 1900 with a twin-cylinder model. In 1902, Berliet took over the actual plant of Audibert & Lavirotte in Lyon. Berliet started to create four-cylinder automobiles featured by the honeycomb radiator and metallic chassis frame was used instead of wood. The next year, a model was launched that's similar to contemporary Mercedes. In 1906, Berliet sold the permit for manufacturing his model towards the American Locomotive Company.
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Ahead of World War I, Berliet offered a array of models from 8 CURRICULUM VITAE to 60 CV. The main models experienced four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder style of 9500 cc. A 1539 cc design (12 CV) has been produced between 1910 in addition to 1912. From 1912, six-cylinder models were created upon individual orders merely.The First World War concluded in a massive increase popular. Berliet, like Renault and Latil, produced trucks for this French army. The military orders placed major demands within the factory's capacity, necessitating major investment in production plant and manufacturing plant space.In 1915 a 400 hectare site was ordered between Vénissieux et Saint-Priest as a way to build a new key factory.The Berliet CBA evolved into the iconic truck for the Voie Sacrée, supplying the battle front at Verdun during 1916. 25, 000 of these 4/5 great deal Berliet trucks, originally launched in 1914, were ordered by the French army. During 1916 40 of them were leaving the plant each day. Under license from Renault, Berliet were also making shells and battle tanks right now. The number of employees employed increased to 3, 150.By 1917 the worth of annual turnover experienced multiplied fourfold since the start of the war, and a new legal structure was deemed suitable. The company became the Société anonyme des Vehicles Marius Berliet.As soon as the war the manufacturer reoriented section of its production back to passenger cars, but Berliet nevertheless discovered themselves with excess ability, as the army was no more buying all the trucks the factory could develop, and overall output halved.Marius Berliet responded on the outbreak of peace by deciding to generate just a single kind of truck and a single kind of car, which represented a starting from his pre-war market place strategy. The single truck what is the best Berliet focused was the particular 5 ton CBA that had served the media so well during the particular war.
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The passenger car to become produced, exhibited on the Berliet stand at the 15th Paris Motor Display in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Kind VB" of modern physical appearance. Marius Berliet was not one to miss a strategy: rather than devote period and engineering talent to making a new car for the modern decade, he obtained and duplicated an American Dodge. The Dodge was notoriously robust, and the Berliet content was well received in March 1919 when it had its first public outing, locally, at the Lyon Industry Fair. The headlights were mounted unusually high as well as the simple disc wheels were large, giving the car an enjoyable "no nonsense" look. Particularly attractive was the expense of just 11, 800 francs in March 1919. Unfortunately, however, the Berliet engineers failed in order that the steel used inside car's construction was from the same quality as the Us steel used for the actual Dodge, and this resulted in series problems for the early customers of this "Berliet Type VB" and serious reputational destruction of the company.
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The factory was set up to develop the "Berliet Type VB" with the rate of 100 cars every day which would have also been an ambitious target below any circumstances. The rapid drop-off sought after for what during this period was the manufacturer's solely passenger car model that followed the high quality issues plunged the small business into financial difficulties, with losses of 55 million francs recorded in a year. Survival was in question, and Berliet was slipped into judicial administration in 1921. Marius Berliet himself had held 88% with the share capital, but was unable to pay off all the company's creditors as well as the firm therefore fell into the hands of the financial institutions. Berliet was nevertheless capable to retain operational control. During the ensuring ten years, supported by a sustained recovery popular that in turn reflected a powerful model strategy after 1922, Berliet was able to settle his debtors and, in 1929, to regain financial control above the business from the banks.
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