Berliet has been a French manufacturer associated with automobiles, buses, trucks and military vehicles among other vehicles situated in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from the five-year period from 1944 to 1949 when it was put into 'administration sequestre' ıt had been in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired simply by Renault in 1974 and merged with Saviem into a new Renault Trucks organization in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started his experiments with automobiles with 1894. Some single-cylinder cars were followed in 1900 with a twin-cylinder model. In 1902, Berliet took over this plant of Audibert & Lavirotte inside Lyon. Berliet started to build four-cylinder automobiles featured by way of a honeycomb radiator and aluminum chassis frame was used instead of wood. The next year, a model was launched that was similar to contemporary Mercedes. In 1906, Berliet sold the driving licence for manufacturing his model to the American Locomotive Company.
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Just before World War I, Berliet offered a array of models from 8 RESUME to 60 CV. The main models got four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder type of 9500 cc. A 1539 cc model (12 CV) seemed to be produced between 1910 and 1912. From 1912, six-cylinder models were built upon individual orders merely.The First World War generated a massive increase widely used. Berliet, like Renault and Latil, produced trucks for the actual French army. The military orders placed major demands about the factory's capacity, necessitating major investment with production plant and factory space.In 1915 a 600 hectare site was ordered between Vénissieux et Saint-Priest so that you can build a new primary factory.The Berliet CBA grew to become the iconic truck about the Voie Sacrée, supplying the battle entry at Verdun during 1916. 25, 000 of these 4/5 lot Berliet trucks, originally launched in 1914, were ordered by your French army. During 1916 40 ones were leaving the plant each day. Under license from Renault, Berliet were also producing shells and battle tanks right now. The number of workers employed increased to 3, 150.By 1917 the importance of annual turnover experienced multiplied fourfold since the start of the war, and a new legitimate structure was deemed proper. The company became the Société anonyme des Cars Marius Berliet.Following your war the manufacturer reoriented a part of its production back in order to passenger cars, but Berliet nevertheless discovered themselves with excess ability, as the army was don't buying all the vans the factory could develop, and overall output halved.Marius Berliet responded on the outbreak of peace by deciding to make just a single sort of truck and a single kind of car, which represented a departure from his pre-war industry strategy. The single truck which Berliet focused was the particular 5 ton CBA that had served the nation so well during your war.
autos photos: VOITURES DE FRANCE BERLIET 1895 1978
The passenger car for being produced, exhibited on the Berliet stand at the 15th Paris Motor Indicate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Form VB" of modern look. Marius Berliet was not merely one to miss a tip: rather than devote moment and engineering talent to developing a new car for the modern decade, he obtained and copied an American Dodge. The Dodge was famously robust, and the Berliet copy was well received within March 1919 when it had its first public outing, locally, at the Lyon Deal Fair. The headlights were mounted unusually high along with the simple disc wheels were large, giving the car an enjoyable "no nonsense" look. Particularly attractive was the buying price of just 11, 800 francs in October 1919. Unfortunately, however, the Berliet engineers failed to make sure that the steel used inside car's construction was of the same quality as the Us steel used for this Dodge, and this resulted in series problems for the early customers of the actual "Berliet Type VB" and serious reputational destruction of the company.
autos photos: VOITURES DE FRANCE BERLIET 1895 1978
Autocars et minibus de tourisme Page : 8 Histoire et patrimoine
The factory were being set up to produce the "Berliet Type VB" for the rate of 100 cars every day which would have already been an ambitious target underneath any circumstances. The rapid drop-off in demand for what at this point was the manufacturer's just passenger car model that followed the high quality issues plunged the small business into financial difficulties, with losses of fifty-five million francs recorded available as one year. Survival was in question, and Berliet was used in judicial administration in 1921. Marius Berliet himself had held 88% on the share capital, but was unable to pay off all the company's creditors along with the firm therefore fell in to the hands of the banking companies. Berliet was nevertheless in a position to retain operational control. During the ensuring 10 years, supported by a sustained recovery in demand that in turn reflected an effective model strategy after 1922, Berliet was able to pay off his debtors and, in 1929, to regain financial control above the business from the banks.
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