Berliet was a French manufacturer associated with automobiles, buses, trucks and military autos among other vehicles based in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from some sort of five-year period from 1944 to 1949 when it turned out put into 'administration sequestre' it absolutely was in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired by means of Renault in 1974 and also merged with Saviem in to a new Renault Trucks corporation in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started their experiments with automobiles throughout 1894. Some single-cylinder cars ended up followed in 1900 by way of twin-cylinder model. In 1902, Berliet took over this plant of Audibert & Lavirotte with Lyon. Berliet started to construct four-cylinder automobiles featured by a honeycomb radiator and metallic chassis frame was used rather then wood. The next year, a model was launched that's similar to contemporary Mercedes. In 1906, Berliet sold the licence for manufacturing his model on the American Locomotive Company.
Previous to World War I, Berliet offered a array of models from 8 CV to 60 CV. The main models had four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder model of 9500 cc. A 1539 cc design (12 CV) was produced between 1910 and 1912. From 1912, six-cylinder models were built upon individual orders just.The First World War led to a massive increase popular. Berliet, like Renault and Latil, produced trucks for the actual French army. The military orders placed major demands for the factory's capacity, necessitating major investment inside production plant and manufacturing facility space.In 1915 a 500 hectare site was purchased between Vénissieux et Saint-Priest in order to build a new primary factory.The Berliet CBA became the iconic truck around the Voie Sacrée, supplying the battle entry at Verdun during 1916. 25, 000 of these 4/5 lot Berliet trucks, originally launched in 1914, were ordered by the French army. During 1916 40 of these were leaving the plant everyday. Under license from Renault, Berliet were also generating shells and battle tanks right now. The number of staff employed increased to 3, 150.By 1917 the price of annual turnover got multiplied fourfold since the beginning of the war, and a new legitimate structure was deemed appropriate. The company became the particular Société anonyme des Vehicles Marius Berliet.After the war the manufacturer reoriented portion of its production back in order to passenger cars, but Berliet nevertheless located themselves with excess ability, as the army was will no longer buying all the vans the factory could generate, and overall output halved.Marius Berliet responded towards outbreak of peace by deciding to make just a single form of truck and a single kind of car, which represented a journeying from his pre-war market strategy. The single truck where Berliet focused was the particular 5 ton CBA that had served the media so well during your war.
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The passenger car to be produced, exhibited on the Berliet stand at the 15th Paris Motor Indicate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Type VB" of modern visual appeal. Marius Berliet was probably none to miss a tip: rather than devote time and engineering talent to developing a new car for the modern decade, he obtained and copied an American Dodge. The Dodge was notoriously robust, and the Berliet duplicate was well received within March 1919 when this had its first public outing, locally, at the Lyon Trade Fair. The headlights were mounted unusually high and also the simple disc wheels ended up large, giving the car a nice "no nonsense" look. Particularly attractive was the price of just 11, 800 francs in October 1919. Unfortunately, however, the Berliet engineers failed to ensure the steel used within the car's construction was on the same quality as the North american steel used for the actual Dodge, and this resulted in series problems for your early customers of the particular "Berliet Type VB" and serious reputational damage to the company.
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COLLECTION DE 68 CALENDRIERS ALMANACH PTT DE 1948 A 2013
The factory have been set up to produce the "Berliet Type VB" with the rate of 100 cars on a daily basis which would have also been an ambitious target within any circumstances. The rapid drop-off popular for what at this stage was the manufacturer's just passenger car model that followed the standard issues plunged the business into financial difficulties, with losses of fifty-five million francs recorded in a year. Survival was in hesitation, and Berliet was used in judicial administration in 1921. Marius Berliet himself had held 88% on the share capital, but was unable to all the company's creditors and the firm therefore fell in to the hands of the banking institutions. Berliet was nevertheless in a position to retain operational control. During the ensuring ten years, supported by a sustained recovery widely used that in turn reflected an effective model strategy after 1922, Berliet was able to his debtors and, in 1929, to regain financial control within the business from the finance institutions.
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