Berliet has been a French manufacturer involving automobiles, buses, trucks and military vehicles among other vehicles located in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from some sort of five-year period from 1944 to 1949 when it turned out put into 'administration sequestre' it was in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired simply by Renault in 1974 in addition to merged with Saviem in to a new Renault Trucks company in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started the experiments with automobiles within 1894. Some single-cylinder cars ended up followed in 1900 by way of twin-cylinder model. In 1902, Berliet took over this plant of Audibert & Lavirotte throughout Lyon. Berliet started to assemble four-cylinder automobiles featured by a honeycomb radiator and material chassis frame was used as an alternative to wood. The next year, a model was launched which was similar to contemporary Mercedes. In 1906, Berliet sold the driver's licence for manufacturing his model on the American Locomotive Company.
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Before World War I, Berliet offered a choice of models from 8 COMPREHENSIVE RESUME to 60 CV. The main models got four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder model of 9500 cc. A 1539 cc type (12 CV) had been produced between 1910 along with 1912. From 1912, six-cylinder models were made upon individual orders solely.The First World War generated a massive increase in demand. Berliet, like Renault and Latil, produced trucks for the French army. The military orders placed major demands for the factory's capacity, necessitating major investment throughout production plant and manufacturing facility space.In 1915 a four hundred hectare site was obtained between Vénissieux et Saint-Priest so that you can build a new major factory.The Berliet CBA grew to become the iconic truck within the Voie Sacrée, supplying the battle top at Verdun during 1916. 25, 000 of these 4/5 ton Berliet trucks, originally launched in 1914, were ordered by the particular French army. During 1916 40 of which were leaving the plant every day. Under license from Renault, Berliet were also generating shells and battle tanks at the moment. The number of personnel employed increased to 3, 150.By 1917 the importance of annual turnover had multiplied fourfold since the start of the war, and a new appropriate structure was deemed suitable. The company became this Société anonyme des Vehicles Marius Berliet.Following war the manufacturer reoriented component of its production back to be able to passenger cars, but Berliet nevertheless observed themselves with excess ability, as the army was don't buying all the vehicles the factory could create, and overall output halved.Marius Berliet responded towards outbreak of peace by deciding to provide just a single form of truck and a single style of car, which represented a departure from his pre-war current market strategy. The single truck on which Berliet focused was the 5 ton CBA that had served the world so well during this war.
The passenger car to get produced, exhibited on the Berliet stand in the 15th Paris Motor Demonstrate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Type VB" of modern physical appearance. Marius Berliet was it's unlikely that any to miss a technique: rather than devote moment and engineering talent to creating a new car for the modern decade, he obtained and duplicated an American Dodge. The Dodge was famously robust, and the Berliet replicate was well received with March 1919 when it had its first general public outing, locally, at the Lyon Industry Fair. The headlights were mounted unusually high along with the simple disc wheels had been large, giving the car a pleasing "no nonsense" look. Particularly attractive was the buying price of just 11, 800 francs in Oct 1919. Unfortunately, however, the Berliet engineers failed in order that the steel used inside the car's construction was on the same quality as the American steel used for the Dodge, and this resulted in series problems with the early customers of the "Berliet Type VB" and serious reputational damage to the company.
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The factory have been set up to generate the "Berliet Type VB" on the rate of 100 cars each day which would have recently been an ambitious target underneath any circumstances. The rapid drop-off widely used for what at this point was the manufacturer's solely passenger car model that followed the product quality issues plunged the company into financial difficulties, with losses of 55 million francs recorded in a single year. Survival was in question, and Berliet was slipped into judicial administration in 1921. Marius Berliet himself had held 88% of the share capital, but was unable in order to all the company's creditors plus the firm therefore fell in to the hands of the finance institutions. Berliet was nevertheless in a position to retain operational control. During the ensuring ten years, supported by a sustained recovery sought after that in turn reflected a good model strategy after 1922, Berliet was able to repay his debtors and, in 1929, to regain financial control over the business from the banks.
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