Berliet has been a French manufacturer of automobiles, buses, trucks and military autos among other vehicles within Vénissieux, outside of Lyon, France. Founded in 1899, and apart from any five-year period from 1944 to 1949 when it had been put into 'administration sequestre' ıt had been in private ownership until 1967 when it then became part of Citroën, and subsequently acquired by means of Renault in 1974 and merged with Saviem right new Renault Trucks business in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started his or her experiments with automobiles in 1894. Some single-cylinder cars ended up followed in 1900 by the twin-cylinder model. In 1902, Berliet took over your plant of Audibert & Lavirotte throughout Lyon. Berliet started to assemble four-cylinder automobiles featured by a honeycomb radiator and steel chassis frame was used rather then wood. The next year, a model was launched which was similar to contemporary Mercedes. In 1906, Berliet sold the license for manufacturing his model on the American Locomotive Company.
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Before World War I, Berliet offered a variety of models from 8 COMPREHENSIVE RESUME to 60 CV. The main models had four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder model of 9500 cc. A 1539 cc model (12 CV) had been produced between 1910 as well as 1912. From 1912, six-cylinder models were made upon individual orders only.The First World War resulted in a massive increase widely used. Berliet, like Renault and Latil, produced trucks for your French army. The military orders placed major demands around the factory's capacity, necessitating major investment within production plant and manufacturer space.In 1915 a 400 hectare site was acquired between Vénissieux et Saint-Priest so that you can build a new principal factory.The Berliet CBA started to be the iconic truck around the Voie Sacrée, supplying the battle entrance at Verdun during 1916. 25, 000 of these 4/5 great deal Berliet trucks, originally launched in 1914, were ordered by the French army. During 1916 40 ones were leaving the plant daily. Under license from Renault, Berliet were also making shells and battle tanks right now. The number of employees employed increased to 3, 150.By 1917 the importance of annual turnover received multiplied fourfold since the start of the war, and a new authorized structure was deemed ideal. The company became the particular Société anonyme des Cars Marius Berliet.After the war the manufacturer reoriented section of its production back for you to passenger cars, but Berliet nevertheless observed themselves with excess potential, as the army was no more buying all the vans the factory could create, and overall output halved.Marius Berliet responded on the outbreak of peace by deciding to produce just a single kind of truck and a single type of car, which represented a travel from his pre-war market place strategy. The single truck on which Berliet focused was the particular 5 ton CBA that had served the nation so well during the actual war.
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The passenger car being produced, exhibited on the Berliet stand with the 15th Paris Motor Show in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Type VB" of modern physical appearance. Marius Berliet was not merely one to miss a strategy: rather than devote occasion and engineering talent to having a new car for the revolutionary decade, he obtained and cloned an American Dodge. The Dodge was notoriously robust, and the Berliet duplicate was well received inside March 1919 when the item had its first open outing, locally, at the Lyon Trade Fair. The headlights were mounted unusually high as well as the simple disc wheels ended up large, giving the car a pleasing "no nonsense" look. Particularly attractive was the cost of just 11, 800 francs in July 1919. Unfortunately, however, the Berliet engineers failed in order that the steel used inside the car's construction was in the same quality as the United states steel used for the actual Dodge, and this resulted in series problems to the early customers of the actual "Berliet Type VB" and serious reputational problems for the company.
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The factory ended up set up to generate the "Berliet Type VB" with the rate of 100 cars on a daily basis which would have been an ambitious target within any circumstances. The rapid drop-off popular for what at this stage was the manufacturer's merely passenger car model that followed the high quality issues plunged the company into financial difficulties, with losses of fifty five million francs recorded in a single year. Survival was in skepticism, and Berliet was slipped into judicial administration in 1921. Marius Berliet himself had held 88% on the share capital, but was unable to all the company's creditors along with the firm therefore fell into the hands of the finance institutions. Berliet was nevertheless in a position to retain operational control. During the ensuring several years, supported by a sustained recovery successful that in turn reflected a simple yet effective model strategy after 1922, Berliet was able to his debtors and, in 1929, to regain financial control on the business from the banking companies.
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