Berliet was a French manufacturer associated with automobiles, buses, trucks and military autos among other vehicles situated in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from some sort of five-year period from 1944 to 1949 when it absolutely was put into 'administration sequestre' it absolutely was in private ownership until 1967 when it then became part of Citroën, and subsequently acquired by means of Renault in 1974 and merged with Saviem right into a new Renault Trucks business in 1978. The Berliet marque was phased out by 1980.Marius Berliet started their experiments with automobiles throughout 1894. Some single-cylinder cars ended up followed in 1900 by way of twin-cylinder model. In 1902, Berliet took over the particular plant of Audibert & Lavirotte in Lyon. Berliet started to create four-cylinder automobiles featured by the honeycomb radiator and material chassis frame was used instead of wood. The next year, a model was launched that had been similar to contemporary Mercedes. In 1906, Berliet sold the licence for manufacturing his model for the American Locomotive Company.
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Just before World War I, Berliet offered a choice of models from 8 COMPREHENSIVE RESUME to 60 CV. The main models acquired four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder model of 9500 cc. A 1539 cc type (12 CV) ended up being produced between 1910 along with 1912. From 1912, six-cylinder models were produced upon individual orders only.The First World War led to a massive increase successful. Berliet, like Renault and Latil, produced trucks for the French army. The military orders placed major demands for the factory's capacity, necessitating major investment in production plant and manufacturing area space.In 1915 a 500 hectare site was acquired between Vénissieux et Saint-Priest to be able to build a new major factory.The Berliet CBA started to be the iconic truck around the Voie Sacrée, supplying the battle front at Verdun during 1916. 25, 000 of these 4/5 great deal Berliet trucks, originally launched in 1914, were ordered by the particular French army. During 1916 40 of them were leaving the plant daily. Under license from Renault, Berliet were also generating shells and battle tanks right now. The number of workers employed increased to 3, 150.By 1917 the worth of annual turnover received multiplied fourfold since the beginning of the war, and a new appropriate structure was deemed appropriate. The company became the Société anonyme des Autos Marius Berliet.Following war the manufacturer reoriented portion of its production back in order to passenger cars, but Berliet nevertheless located themselves with excess volume, as the army was not buying all the trucks the factory could create, and overall output halved.Marius Berliet responded for the outbreak of peace by deciding to produce just a single kind of truck and a single sort of car, which represented a starting from his pre-war marketplace strategy. The single truck where Berliet focused was this 5 ton CBA that had served the world so well during the particular war.
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The passenger car to be produced, exhibited on the Berliet stand for the 15th Paris Motor Demonstrate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Variety VB" of modern visual appeal. Marius Berliet was not merely one to miss a strategy: rather than devote time and engineering talent to having a new car for the revolutionary decade, he obtained and copied an American Dodge. The Dodge was notoriously robust, and the Berliet copy was well received throughout March 1919 when this had its first community outing, locally, at the Lyon Industry Fair. The headlights were mounted unusually high as well as the simple disc wheels had been large, giving the car a nice "no nonsense" look. Particularly attractive was the price of just 11, 800 francs in Oct 1919. Unfortunately, however, the Berliet engineers failed to make certain the steel used inside the car's construction was with the same quality as the Us steel used for the particular Dodge, and this resulted in series problems to the early customers of the actual "Berliet Type VB" and serious reputational injury to the company.
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The factory had been set up to generate the "Berliet Type VB" for the rate of 100 cars per day which would have already been an ambitious target under any circumstances. The rapid drop-off popular for what at this time was the manufacturer's just passenger car model that followed the high quality issues plunged the business into financial difficulties, with losses of fifty-five million francs recorded available as one year. Survival was in uncertainty, and Berliet was put into judicial administration in 1921. Marius Berliet himself had held 88% of the share capital, but was unable to settle all the company's creditors along with the firm therefore fell to the hands of the banking companies. Berliet was nevertheless in a position to retain operational control. During the ensuring ten years, supported by a sustained recovery successful that in turn reflected a powerful model strategy after 1922, Berliet was able to settle his debtors and, in 1929, to regain financial control within the business from the finance institutions.
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