Berliet has been a French manufacturer of automobiles, buses, trucks and military cars among other vehicles based in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from any five-year period from 1944 to 1949 when ıt had been put into 'administration sequestre' it had been in private ownership until 1967 when it then became part of Citroën, and subsequently acquired by simply Renault in 1974 and also merged with Saviem into a new Renault Trucks business in 1978. The Berliet marque was phased out by 1980.Marius Berliet started his / her experiments with automobiles within 1894. Some single-cylinder cars have been followed in 1900 by a twin-cylinder model. In 1902, Berliet took over your plant of Audibert & Lavirotte inside Lyon. Berliet started to develop four-cylinder automobiles featured by a honeycomb radiator and metal chassis frame was used rather than wood. The next year, a model was launched that has been similar to contemporary Mercedes. In 1906, Berliet sold the driving licence for manufacturing his model towards the American Locomotive Company.
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Just before World War I, Berliet offered a range of models from 8 CV to 60 CV. The main models had four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder type of 9500 cc. A 1539 cc type (12 CV) seemed to be produced between 1910 in addition to 1912. From 1912, six-cylinder models were created upon individual orders solely.The First World War concluded in a massive increase sought after. Berliet, like Renault and Latil, produced trucks for your French army. The military orders placed major demands about the factory's capacity, necessitating major investment with production plant and manufacturer space.In 1915 a 400 hectare site was purchased between Vénissieux et Saint-Priest in order to build a new principal factory.The Berliet CBA started to be the iconic truck for the Voie Sacrée, supplying the battle entrance at Verdun during 1916. 25, 000 of these 4/5 ton Berliet trucks, originally launched in 1914, were ordered by this French army. During 1916 40 of them were leaving the plant on a daily basis. Under license from Renault, Berliet were also making shells and battle tanks presently. The number of personnel employed increased to 3, 150.By 1917 the benefit of annual turnover received multiplied fourfold since the start of the war, and a new appropriate structure was deemed appropriate. The company became the actual Société anonyme des Autos Marius Berliet.As soon as the war the manufacturer reoriented portion of its production back in order to passenger cars, but Berliet nevertheless found themselves with excess capacity, as the army was no longer buying all the vans the factory could develop, and overall output halved.Marius Berliet responded for the outbreak of peace by deciding to create just a single sort of truck and a single style of car, which represented a journeying from his pre-war current market strategy. The single truck what is the best Berliet focused was your 5 ton CBA that had served the media so well during your war.
The passenger car being produced, exhibited on the Berliet stand in the 15th Paris Motor Indicate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Sort VB" of modern overall look. Marius Berliet was not one to miss a tip: rather than devote time and engineering talent to creating a new car for the newest decade, he obtained and duplicated an American Dodge. The Dodge was notoriously robust, and the Berliet duplicate was well received in March 1919 when this had its first open outing, locally, at the Lyon Trade Fair. The headlights were mounted unusually high and the simple disc wheels ended up large, giving the car a nice "no nonsense" look. Particularly attractive was the price of just 11, 800 francs in April 1919. Unfortunately, however, the Berliet engineers failed to ensure the steel used in the car's construction was from the same quality as the United states steel used for the particular Dodge, and this resulted in series problems for that early customers of this "Berliet Type VB" and serious reputational problems for the company.
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The factory had been set up to generate the "Berliet Type VB" at the rate of 100 cars on a daily basis which would have recently been an ambitious target below any circumstances. The rapid drop-off popular for what at this time was the manufacturer's simply passenger car model that followed the standard issues plunged the business into financial difficulties, with losses of second there’s 55 million francs recorded in a single year. Survival was in uncertainty, and Berliet was used in judicial administration in 1921. Marius Berliet himself had held 88% with the share capital, but was unable to repay all the company's creditors and the firm therefore fell in the hands of the finance institutions. Berliet was nevertheless capable of retain operational control. During the ensuring several years, supported by a sustained recovery in demand that in turn reflected a highly effective model strategy after 1922, Berliet was able to his debtors and, in 1929, to regain financial control over the business from the banks.
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