Berliet was a French manufacturer involving automobiles, buses, trucks and military cars among other vehicles located in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from the five-year period from 1944 to 1949 when it was put into 'administration sequestre' it turned out in private ownership until 1967 when it then became part of Citroën, and subsequently acquired by Renault in 1974 along with merged with Saviem into a new Renault Trucks company in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started their experiments with automobiles throughout 1894. Some single-cylinder cars ended up followed in 1900 by the twin-cylinder model. In 1902, Berliet took over this plant of Audibert & Lavirotte with Lyon. Berliet started to build four-cylinder automobiles featured by way of a honeycomb radiator and metal chassis frame was used as opposed to wood. The next year, a model was launched that was similar to contemporary Mercedes. In 1906, Berliet sold the permit for manufacturing his model on the American Locomotive Company.
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Ahead of World War I, Berliet offered a choice of models from 8 CURRICULUM VITAE to 60 CV. The main models received four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder type of 9500 cc. A 1539 cc model (12 CV) had been produced between 1910 and also 1912. From 1912, six-cylinder models were manufactured upon individual orders solely.The First World War resulted in a massive increase successful. Berliet, like Renault and Latil, produced trucks for the French army. The military orders placed major demands within the factory's capacity, necessitating major investment inside production plant and manufacturing plant space.In 1915 a four hundred hectare site was bought between Vénissieux et Saint-Priest in order to build a new key factory.The Berliet CBA grew to be the iconic truck about the Voie Sacrée, supplying the battle top at Verdun during 1916. 25, 000 of these 4/5 great deal Berliet trucks, originally launched in 1914, were ordered by the particular French army. During 1916 40 of these were leaving the plant each day. Under license from Renault, Berliet were also creating shells and battle tanks at this time. The number of workers employed increased to 3, 150.By 1917 the worth of annual turnover experienced multiplied fourfold since the beginning of the war, and a new legal structure was deemed suitable. The company became the particular Société anonyme des Autos Marius Berliet.After the war the manufacturer reoriented portion of its production back in order to passenger cars, but Berliet nevertheless found themselves with excess ability, as the army was no more buying all the vans the factory could produce, and overall output halved.Marius Berliet responded to the outbreak of peace by deciding to create just a single form of truck and a single sort of car, which represented a departure from his pre-war industry strategy. The single truck where Berliet focused was the 5 ton CBA that had served the world so well during your war.
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The passenger car to be produced, exhibited on the Berliet stand with the 15th Paris Motor Display in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Form VB" of modern physical appearance. Marius Berliet was probably none to miss a key: rather than devote moment and engineering talent to making a new car for the brand new decade, he obtained and ripped an American Dodge. The Dodge was famously robust, and the Berliet content was well received within March 1919 when the item had its first community outing, locally, at the Lyon Deal Fair. The headlights were mounted unusually high as well as the simple disc wheels had been large, giving the car an enjoyable "no nonsense" look. Particularly attractive was the price tag on just 11, 800 francs in March 1919. Unfortunately, however, the Berliet engineers failed to make sure that the steel used inside the car's construction was in the same quality as the American steel used for your Dodge, and this resulted in series problems with the early customers of your "Berliet Type VB" and serious reputational destruction of the company.
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The factory had been set up to produce the "Berliet Type VB" in the rate of 100 cars per day which would have been an ambitious target within any circumstances. The rapid drop-off popular for what at this stage was the manufacturer's solely passenger car model that followed the high quality issues plunged the company into financial difficulties, with losses of 55 million francs recorded in one year. Survival was in doubt, and Berliet was put in judicial administration in 1921. Marius Berliet himself had held 88% with the share capital, but was unable to pay off all the company's creditors plus the firm therefore fell into your hands of the banking companies. Berliet was nevertheless able to retain operational control. During the ensuring ten years, supported by a sustained recovery sought after that in turn reflected a good model strategy after 1922, Berliet was able to his debtors and, in 1929, to regain financial control in the business from the financial institutions.
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