Berliet had been a French manufacturer connected with automobiles, buses, trucks and military motor vehicles among other vehicles located in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from the five-year period from 1944 to 1949 when it was put into 'administration sequestre' ıt had been in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired by simply Renault in 1974 and merged with Saviem into a new Renault Trucks business in 1978. The Berliet marque was phased out by 1980.Marius Berliet started his / her experiments with automobiles within 1894. Some single-cylinder cars ended up followed in 1900 by a twin-cylinder model. In 1902, Berliet took over the particular plant of Audibert & Lavirotte throughout Lyon. Berliet started to develop four-cylinder automobiles featured by way of a honeycomb radiator and steel chassis frame was used rather than wood. The next year, a model was launched that had been similar to contemporary Mercedes. In 1906, Berliet sold the license for manufacturing his model towards American Locomotive Company.
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Prior to World War I, Berliet offered a selection of models from 8 CURRICULUM VITAE to 60 CV. The main models experienced four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder model of 9500 cc. A 1539 cc type (12 CV) had been produced between 1910 along with 1912. From 1912, six-cylinder models were created upon individual orders solely.The First World War resulted in a massive increase popular. Berliet, like Renault and Latil, produced trucks for this French army. The military orders placed major demands on the factory's capacity, necessitating major investment throughout production plant and manufacturing area space.In 1915 a 500 hectare site was purchased between Vénissieux et Saint-Priest as a way to build a new key factory.The Berliet CBA evolved into the iconic truck for the Voie Sacrée, supplying the battle entrance at Verdun during 1916. 25, 000 of these 4/5 load Berliet trucks, originally launched in 1914, were ordered by your French army. During 1916 40 ones were leaving the plant everyday. Under license from Renault, Berliet were also producing shells and battle tanks right now. The number of individuals employed increased to 3, 150.By 1917 the value of annual turnover acquired multiplied fourfold since the beginning of the war, and a new authorized structure was deemed proper. The company became the actual Société anonyme des Automobiles Marius Berliet.As soon as the war the manufacturer reoriented section of its production back to passenger cars, but Berliet nevertheless observed themselves with excess capacity, as the army was no longer buying all the pickups the factory could develop, and overall output halved.Marius Berliet responded on the outbreak of peace by deciding to provide just a single sort of truck and a single sort of car, which represented a departure from his pre-war industry strategy. The single truck on what Berliet focused was the particular 5 ton CBA that had served the united states so well during your war.
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The passenger car to be produced, exhibited on the Berliet stand in the 15th Paris Motor Display in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Kind VB" of modern overall look. Marius Berliet was not one to miss a tip: rather than devote occasion and engineering talent to possessing a new car for the new decade, he obtained and duplicated an American Dodge. The Dodge was famously robust, and the Berliet copy was well received with March 1919 when that had its first open public outing, locally, at the Lyon Industry Fair. The headlights were mounted unusually high along with the simple disc wheels were large, giving the car an enjoyable "no nonsense" look. Particularly attractive was the buying price of just 11, 800 francs in March 1919. Unfortunately, however, the Berliet engineers failed to make sure that the steel used inside car's construction was from the same quality as the Us steel used for the particular Dodge, and this resulted in series problems to the early customers of your "Berliet Type VB" and serious reputational damage to the company.
The factory had been set up to produce the "Berliet Type VB" on the rate of 100 cars on a daily basis which would have been an ambitious target under any circumstances. The rapid drop-off in demand for what during this period was the manufacturer's simply passenger car model that followed the product quality issues plunged the business into financial difficulties, with losses of second there’s 55 million francs recorded in a single year. Survival was in uncertainty, and Berliet was put into judicial administration in 1921. Marius Berliet himself had held 88% on the share capital, but was unable to pay off all the company's creditors as well as the firm therefore fell into the hands of the banking institutions. Berliet was nevertheless capable to retain operational control. During the ensuring ten years, supported by a sustained recovery widely used that in turn reflected a good model strategy after 1922, Berliet was able in order to his debtors and, in 1929, to regain financial control within the business from the financial institutions.
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