Berliet was a French manufacturer regarding automobiles, buses, trucks and military automobiles among other vehicles based in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from any five-year period from 1944 to 1949 when ıt had been put into 'administration sequestre' it was in private ownership until 1967 when it then became part of Citroën, and subsequently acquired by means of Renault in 1974 in addition to merged with Saviem in a new Renault Trucks corporation in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started their experiments with automobiles throughout 1894. Some single-cylinder cars were being followed in 1900 by a twin-cylinder model. In 1902, Berliet took over your plant of Audibert & Lavirotte within Lyon. Berliet started to construct four-cylinder automobiles featured by way of a honeycomb radiator and aluminum chassis frame was used instead of wood. The next year, a model was launched that has been similar to contemporary Mercedes. In 1906, Berliet sold the driver's licence for manufacturing his model on the American Locomotive Company.
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Previous to World War I, Berliet offered a range of models from 8 CURRICULUM VITAE to 60 CV. The main models got four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder type of 9500 cc. A 1539 cc model (12 CV) seemed to be produced between 1910 and also 1912. From 1912, six-cylinder models were manufactured upon individual orders only.The First World War led to a massive increase popular. Berliet, like Renault and Latil, produced trucks for the actual French army. The military orders placed major demands around the factory's capacity, necessitating major investment throughout production plant and factory space.In 1915 a 600 hectare site was obtained between Vénissieux et Saint-Priest as a way to build a new major factory.The Berliet CBA grew to become the iconic truck for the Voie Sacrée, supplying the battle top at Verdun during 1916. 25, 000 of these 4/5 heap Berliet trucks, originally launched in 1914, were ordered by the actual French army. During 1916 40 ones were leaving the plant every day. Under license from Renault, Berliet were also producing shells and battle tanks presently. The number of staff employed increased to 3, 150.By 1917 the benefit of annual turnover acquired multiplied fourfold since the start of the war, and a new legal structure was deemed proper. The company became the particular Société anonyme des Vehicles Marius Berliet.As soon as the war the manufacturer reoriented a part of its production back to help passenger cars, but Berliet nevertheless located themselves with excess capability, as the army was don't buying all the pickup trucks the factory could produce, and overall output halved.Marius Berliet responded to the outbreak of peace by deciding to provide just a single form of truck and a single sort of car, which represented a leaving from his pre-war market strategy. The single truck where Berliet focused was this 5 ton CBA that had served the nation so well during the war.
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The passenger car to get produced, exhibited on the Berliet stand at the 15th Paris Motor Display in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Variety VB" of modern physical appearance. Marius Berliet was not one to miss a technique: rather than devote moment and engineering talent to making a new car for the brand new decade, he obtained and cloned an American Dodge. The Dodge was once robust, and the Berliet replicate was well received throughout March 1919 when the idea had its first public outing, locally, at the Lyon Trade Fair. The headlights were mounted unusually high and the simple disc wheels were being large, giving the car a pleasing "no nonsense" look. Particularly attractive was the cost of just 11, 800 francs in Oct 1919. Unfortunately, however, the Berliet engineers failed to ensure the steel used inside the car's construction was from the same quality as the United states steel used for the actual Dodge, and this resulted in series problems for that early customers of the actual "Berliet Type VB" and serious reputational injury to the company.
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The factory have been set up to create the "Berliet Type VB" on the rate of 100 cars per day which would have already been an ambitious target under any circumstances. The rapid drop-off in demand for what at this stage was the manufacturer's only passenger car model that followed the quality issues plunged the enterprise into financial difficulties, with losses of second there’s 55 million francs recorded available as one year. Survival was in skepticism, and Berliet was placed in judicial administration in 1921. Marius Berliet himself had held 88% in the share capital, but was unable to repay all the company's creditors as well as the firm therefore fell in to the hands of the banking companies. Berliet was nevertheless in a position to retain operational control. During the ensuring ten years, supported by a sustained recovery sought after that in turn reflected a simple yet effective model strategy after 1922, Berliet was able to his debtors and, in 1929, to regain financial control within the business from the banks.
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