Berliet was a French manufacturer involving automobiles, buses, trucks and military motor vehicles among other vehicles located in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from any five-year period from 1944 to 1949 when it had been put into 'administration sequestre' it absolutely was in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired by Renault in 1974 as well as merged with Saviem in a new Renault Trucks corporation in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started his or her experiments with automobiles in 1894. Some single-cylinder cars have been followed in 1900 by way of twin-cylinder model. In 1902, Berliet took over the particular plant of Audibert & Lavirotte throughout Lyon. Berliet started to develop four-cylinder automobiles featured by a honeycomb radiator and metallic chassis frame was used as opposed to wood. The next year, a model was launched which was similar to contemporary Mercedes. In 1906, Berliet sold the driver's licence for manufacturing his model to the American Locomotive Company.
Ahead of World War I, Berliet offered a range of models from 8 RESUME to 60 CV. The main models received four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder model of 9500 cc. A 1539 cc model (12 CV) had been produced between 1910 and 1912. From 1912, six-cylinder models were made upon individual orders merely.The First World War generated a massive increase widely used. Berliet, like Renault and Latil, produced trucks for your French army. The military orders placed major demands on the factory's capacity, necessitating major investment inside production plant and factory space.In 1915 a 300 hectare site was obtained between Vénissieux et Saint-Priest as a way to build a new major factory.The Berliet CBA became the iconic truck for the Voie Sacrée, supplying the battle top at Verdun during 1916. 25, 000 of these 4/5 great deal Berliet trucks, originally launched in 1914, were ordered by the French army. During 1916 40 of which were leaving the plant every day. Under license from Renault, Berliet were also providing shells and battle tanks right now. The number of workers employed increased to 3, 150.By 1917 the importance of annual turnover experienced multiplied fourfold since the beginning of the war, and a new lawful structure was deemed appropriate. The company became this Société anonyme des Automobiles Marius Berliet.After the war the manufacturer reoriented part of its production back for you to passenger cars, but Berliet nevertheless discovered themselves with excess volume, as the army was no longer buying all the pickup trucks the factory could make, and overall output halved.Marius Berliet responded for the outbreak of peace by deciding to create just a single type of truck and a single form of car, which represented a journeying from his pre-war marketplace strategy. The single truck which Berliet focused was your 5 ton CBA that had served the media so well during the particular war.
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The passenger car to become produced, exhibited on the Berliet stand in the 15th Paris Motor Present in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Variety VB" of modern visual appeal. Marius Berliet was not just one to miss a technique: rather than devote occasion and engineering talent to creating a new car for the new decade, he obtained and copied an American Dodge. The Dodge was famously robust, and the Berliet backup was well received in March 1919 when this had its first open public outing, locally, at the Lyon Deal Fair. The headlights were mounted unusually high and the simple disc wheels ended up large, giving the car a nice "no nonsense" look. Particularly attractive was the price tag on just 11, 800 francs in April 1919. Unfortunately, however, the Berliet engineers failed to make sure that the steel used inside car's construction was from the same quality as the Us steel used for your Dodge, and this resulted in series problems for your early customers of your "Berliet Type VB" and serious reputational harm to the company.
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The factory was set up to produce the "Berliet Type VB" in the rate of 100 cars on a daily basis which would have been an ambitious target under any circumstances. The rapid drop-off in demand for what at this stage was the manufacturer's simply passenger car model that followed the product quality issues plunged the small business into financial difficulties, with losses of fifty five million francs recorded in a single year. Survival was in skepticism, and Berliet was slipped into judicial administration in 1921. Marius Berliet himself had held 88% with the share capital, but was unable to settle all the company's creditors along with the firm therefore fell in the hands of the banking companies. Berliet was nevertheless able to retain operational control. During the ensuring ten years, supported by a sustained recovery widely used that in turn reflected a powerful model strategy after 1922, Berliet was able to repay his debtors and, in 1929, to regain financial control within the business from the banks.
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