Berliet was a French manufacturer connected with automobiles, buses, trucks and military cars among other vehicles situated in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from the five-year period from 1944 to 1949 when ıt had been put into 'administration sequestre' ıt had been in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired by simply Renault in 1974 and merged with Saviem in to a new Renault Trucks firm in 1978. The Berliet marque was phased out by 1980.Marius Berliet started their experiments with automobiles with 1894. Some single-cylinder cars had been followed in 1900 by a twin-cylinder model. In 1902, Berliet took over your plant of Audibert & Lavirotte inside Lyon. Berliet started to develop four-cylinder automobiles featured by way of a honeycomb radiator and metallic chassis frame was used as opposed to wood. The next year, a model was launched that has been similar to contemporary Mercedes. In 1906, Berliet sold the license for manufacturing his model to the American Locomotive Company.
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Previous to World War I, Berliet offered a array of models from 8 CV to 60 CV. The main models acquired four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder type of 9500 cc. A 1539 cc design (12 CV) was produced between 1910 and also 1912. From 1912, six-cylinder models were made upon individual orders simply.The First World War resulted in a massive increase popular. Berliet, like Renault and Latil, produced trucks for the particular French army. The military orders placed major demands on the factory's capacity, necessitating major investment in production plant and manufacturing area space.In 1915 a four hundred hectare site was acquired between Vénissieux et Saint-Priest to be able to build a new key factory.The Berliet CBA grew to become the iconic truck on the Voie Sacrée, supplying the battle the front at Verdun during 1916. 25, 000 of these 4/5 lot Berliet trucks, originally launched in 1914, were ordered by the particular French army. During 1916 40 of them were leaving the plant everyday. Under license from Renault, Berliet were also making shells and battle tanks currently. The number of staff employed increased to 3, 150.By 1917 the worth of annual turnover had multiplied fourfold since the start of the war, and a new lawful structure was deemed appropriate. The company became your Société anonyme des Autos Marius Berliet.After the war the manufacturer reoriented portion of its production back for you to passenger cars, but Berliet nevertheless found themselves with excess ability, as the army was not buying all the pickup trucks the factory could produce, and overall output halved.Marius Berliet responded towards outbreak of peace by deciding to make just a single style of truck and a single kind of car, which represented a starting from his pre-war industry strategy. The single truck what is the best Berliet focused was the particular 5 ton CBA that had served the world so well during this war.
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The passenger car to become produced, exhibited on the Berliet stand on the 15th Paris Motor Display in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Type VB" of modern look. Marius Berliet was not just one to miss a key: rather than devote moment and engineering talent to creating a new car for the revolutionary decade, he obtained and copied an American Dodge. The Dodge was famously robust, and the Berliet replicate was well received throughout March 1919 when that had its first community outing, locally, at the Lyon Industry Fair. The headlights were mounted unusually high along with the simple disc wheels were large, giving the car a pleasing "no nonsense" look. Particularly attractive was the price of just 11, 800 francs in July 1919. Unfortunately, however, the Berliet engineers failed to make certain the steel used from the car's construction was from the same quality as the Us steel used for the particular Dodge, and this resulted in series problems for the early customers of the particular "Berliet Type VB" and serious reputational harm to the company.
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The factory have been set up to create the "Berliet Type VB" in the rate of 100 cars each day which would have been an ambitious target within any circumstances. The rapid drop-off sought after for what at this point was the manufacturer's solely passenger car model that followed the high quality issues plunged the organization into financial difficulties, with losses of fifty-five million francs recorded available as one year. Survival was in doubt, and Berliet was slipped into judicial administration in 1921. Marius Berliet himself had held 88% of the share capital, but was unable to pay off all the company's creditors along with the firm therefore fell into your hands of the banking companies. Berliet was nevertheless in a position to retain operational control. During the ensuring several years, supported by a sustained recovery popular that in turn reflected a highly effective model strategy after 1922, Berliet was able to settle his debtors and, in 1929, to regain financial control in the business from the banking companies.
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