Berliet was a French manufacturer involving automobiles, buses, trucks and military cars among other vehicles based in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from some sort of five-year period from 1944 to 1949 when it was put into 'administration sequestre' it absolutely was in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired by simply Renault in 1974 and also merged with Saviem right new Renault Trucks organization in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started the experiments with automobiles within 1894. Some single-cylinder cars ended up followed in 1900 by way of twin-cylinder model. In 1902, Berliet took over the plant of Audibert & Lavirotte within Lyon. Berliet started to build four-cylinder automobiles featured by the honeycomb radiator and aluminum chassis frame was used rather then wood. The next year, a model was launched that has been similar to contemporary Mercedes. In 1906, Berliet sold the driving licence for manufacturing his model to the American Locomotive Company.
Previous to World War I, Berliet offered a variety of models from 8 COMPREHENSIVE RESUME to 60 CV. The main models got four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder type of 9500 cc. A 1539 cc product (12 CV) has been produced between 1910 and also 1912. From 1912, six-cylinder models were made upon individual orders just.The First World War resulted in a massive increase popular. Berliet, like Renault and Latil, produced trucks for your French army. The military orders placed major demands around the factory's capacity, necessitating major investment in production plant and manufacturing plant space.In 1915 a four hundred hectare site was obtained between Vénissieux et Saint-Priest so as to build a new key factory.The Berliet CBA became the iconic truck about the Voie Sacrée, supplying the battle front at Verdun during 1916. 25, 000 of these 4/5 load Berliet trucks, originally launched in 1914, were ordered by the French army. During 1916 40 of these were leaving the plant on a daily basis. Under license from Renault, Berliet were also providing shells and battle tanks at the moment. The number of employees employed increased to 3, 150.By 1917 the value of annual turnover got multiplied fourfold since the beginning of the war, and a new legal structure was deemed suitable. The company became this Société anonyme des Motor vehicles Marius Berliet.After the war the manufacturer reoriented part of its production back for you to passenger cars, but Berliet nevertheless discovered themselves with excess ability, as the army was no more buying all the trucks the factory could create, and overall output halved.Marius Berliet responded for the outbreak of peace by deciding to generate just a single kind of truck and a single form of car, which represented a leaving from his pre-war industry strategy. The single truck on what Berliet focused was the actual 5 ton CBA that had served the nation so well during the war.
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The passenger car being produced, exhibited on the Berliet stand on the 15th Paris Motor Show in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Variety VB" of modern visual appeal. Marius Berliet was probably none to miss a technique: rather than devote occasion and engineering talent to developing a new car for the revolutionary decade, he obtained and ripped an American Dodge. The Dodge was famously robust, and the Berliet backup was well received throughout March 1919 when the idea had its first public outing, locally, at the Lyon Business Fair. The headlights were mounted unusually high as well as the simple disc wheels ended up large, giving the car a pleasing "no nonsense" look. Particularly attractive was the expense of just 11, 800 francs in April 1919. Unfortunately, however, the Berliet engineers failed to make certain the steel used inside car's construction was from the same quality as the North american steel used for the actual Dodge, and this resulted in series problems with the early customers of the actual "Berliet Type VB" and serious reputational harm to the company.
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The factory was set up to produce the "Berliet Type VB" for the rate of 100 cars daily which would have also been an ambitious target underneath any circumstances. The rapid drop-off successful for what at this time was the manufacturer's solely passenger car model that followed the coffee quality issues plunged the enterprise into financial difficulties, with losses of fityfive million francs recorded in a single year. Survival was in doubt, and Berliet was placed in judicial administration in 1921. Marius Berliet himself had held 88% with the share capital, but was unable to pay off all the company's creditors and also the firm therefore fell to the hands of the finance institutions. Berliet was nevertheless capable of retain operational control. During the ensuring ten years, supported by a sustained recovery in demand that in turn reflected an effective model strategy after 1922, Berliet was able to settle his debtors and, in 1929, to regain financial control above the business from the finance institutions.
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