Berliet has been a French manufacturer of automobiles, buses, trucks and military motor vehicles among other vehicles within Vénissieux, outside of Lyon, France. Founded in 1899, and apart from any five-year period from 1944 to 1949 when it had been put into 'administration sequestre' ıt had been in private ownership until 1967 when it then became part of Citroën, and subsequently acquired by means of Renault in 1974 and merged with Saviem in a new Renault Trucks company in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started the experiments with automobiles inside 1894. Some single-cylinder cars ended up followed in 1900 with a twin-cylinder model. In 1902, Berliet took over the plant of Audibert & Lavirotte in Lyon. Berliet started to assemble four-cylinder automobiles featured by way of a honeycomb radiator and aluminum chassis frame was used as an alternative to wood. The next year, a model was launched that's similar to contemporary Mercedes. In 1906, Berliet sold the driver's licence for manufacturing his model towards the American Locomotive Company.
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Just before World War I, Berliet offered a selection of models from 8 COMPREHENSIVE RESUME to 60 CV. The main models had four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder model of 9500 cc. A 1539 cc style (12 CV) was produced between 1910 as well as 1912. From 1912, six-cylinder models were produced upon individual orders merely.The First World War resulted in a massive increase in demand. Berliet, like Renault and Latil, produced trucks for this French army. The military orders placed major demands about the factory's capacity, necessitating major investment throughout production plant and manufacturing area space.In 1915 a 400 hectare site was acquired between Vénissieux et Saint-Priest in order to build a new primary factory.The Berliet CBA grew to become the iconic truck on the Voie Sacrée, supplying the battle top at Verdun during 1916. 25, 000 of these 4/5 great deal Berliet trucks, originally launched in 1914, were ordered by the French army. During 1916 40 of them were leaving the plant each day. Under license from Renault, Berliet were also providing shells and battle tanks right now. The number of workers employed increased to 3, 150.By 1917 the value of annual turnover experienced multiplied fourfold since the beginning of the war, and a new legitimate structure was deemed ideal. The company became this Société anonyme des Vehicles Marius Berliet.After the war the manufacturer reoriented a part of its production back to passenger cars, but Berliet nevertheless located themselves with excess potential, as the army was no more buying all the pickups the factory could produce, and overall output halved.Marius Berliet responded to the outbreak of peace by deciding to generate just a single form of truck and a single form of car, which represented a departure from his pre-war market place strategy. The single truck which Berliet focused was the actual 5 ton CBA that had served the united states so well during the particular war.
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The passenger car being produced, exhibited on the Berliet stand in the 15th Paris Motor Indicate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Form VB" of modern appearance. Marius Berliet was not merely one to miss a tip: rather than devote moment and engineering talent to possessing a new car for the new decade, he obtained and replicated an American Dodge. The Dodge was notoriously robust, and the Berliet copy was well received in March 1919 when that had its first general public outing, locally, at the Lyon Industry Fair. The headlights were mounted unusually high and the simple disc wheels were being large, giving the car a nice "no nonsense" look. Particularly attractive was the price tag on just 11, 800 francs in July 1919. Unfortunately, however, the Berliet engineers failed in order that the steel used inside the car's construction was in the same quality as the Us steel used for the actual Dodge, and this resulted in series problems for that early customers of the "Berliet Type VB" and serious reputational harm to the company.
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The factory ended up set up to develop the "Berliet Type VB" at the rate of 100 cars on a daily basis which would have also been an ambitious target below any circumstances. The rapid drop-off widely used for what during this period was the manufacturer's just passenger car model that followed the coffee quality issues plunged the enterprise into financial difficulties, with losses of fifty five million francs recorded a single year. Survival was in skepticism, and Berliet was put into judicial administration in 1921. Marius Berliet himself had held 88% on the share capital, but was unable to settle all the company's creditors along with the firm therefore fell in the hands of the banks. Berliet was nevertheless competent to retain operational control. During the ensuring decade, supported by a sustained recovery in demand that in turn reflected a simple yet effective model strategy after 1922, Berliet was able to pay off his debtors and, in 1929, to regain financial control above the business from the banking institutions.
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