Berliet had been a French manufacturer connected with automobiles, buses, trucks and military vehicles among other vehicles situated in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a new five-year period from 1944 to 1949 when it was put into 'administration sequestre' it was in private ownership until 1967 when it then became part of Citroën, and subsequently acquired by simply Renault in 1974 in addition to merged with Saviem right into a new Renault Trucks organization in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started his / her experiments with automobiles inside 1894. Some single-cylinder cars were being followed in 1900 by way of twin-cylinder model. In 1902, Berliet took over the particular plant of Audibert & Lavirotte throughout Lyon. Berliet started to build four-cylinder automobiles featured by way of a honeycomb radiator and metal chassis frame was used rather then wood. The next year, a model was launched that was similar to contemporary Mercedes. In 1906, Berliet sold the permit for manufacturing his model towards the American Locomotive Company.
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Ahead of World War I, Berliet offered a choice of models from 8 COMPREHENSIVE RESUME to 60 CV. The main models experienced four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder style of 9500 cc. A 1539 cc model (12 CV) was produced between 1910 in addition to 1912. From 1912, six-cylinder models were produced upon individual orders merely.The First World War generated a massive increase sought after. Berliet, like Renault and Latil, produced trucks for this French army. The military orders placed major demands on the factory's capacity, necessitating major investment within production plant and manufacturing plant space.In 1915 a 500 hectare site was purchased between Vénissieux et Saint-Priest to be able to build a new primary factory.The Berliet CBA started to be the iconic truck about the Voie Sacrée, supplying the battle the front at Verdun during 1916. 25, 000 of these 4/5 ton Berliet trucks, originally launched in 1914, were ordered by the particular French army. During 1916 40 of them were leaving the plant everyday. Under license from Renault, Berliet were also making shells and battle tanks presently. The number of staff employed increased to 3, 150.By 1917 the benefit of annual turnover got multiplied fourfold since the start of the war, and a new lawful structure was deemed ideal. The company became the Société anonyme des Motor vehicles Marius Berliet.Following your war the manufacturer reoriented part of its production back to be able to passenger cars, but Berliet nevertheless identified themselves with excess potential, as the army was no more buying all the trucks the factory could create, and overall output halved.Marius Berliet responded towards the outbreak of peace by deciding to generate just a single kind of truck and a single sort of car, which represented a starting from his pre-war market strategy. The single truck on which Berliet focused was the actual 5 ton CBA that had served the media so well during the particular war.
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The passenger car to be produced, exhibited on the Berliet stand at the 15th Paris Motor Show in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Form VB" of modern appearance. Marius Berliet was not just one to miss a strategy: rather than devote time and engineering talent to developing a new car for the brand new decade, he obtained and cloned an American Dodge. The Dodge was once robust, and the Berliet copy was well received inside March 1919 when it had its first open public outing, locally, at the Lyon Trade Fair. The headlights were mounted unusually high along with the simple disc wheels ended up large, giving the car a nice "no nonsense" look. Particularly attractive was the buying price of just 11, 800 francs in March 1919. Unfortunately, however, the Berliet engineers failed to make certain the steel used inside car's construction was with the same quality as the North american steel used for your Dodge, and this resulted in series problems for the early customers of your "Berliet Type VB" and serious reputational injury to the company.
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The factory was set up to develop the "Berliet Type VB" at the rate of 100 cars on a daily basis which would have been an ambitious target underneath any circumstances. The rapid drop-off popular for what at this stage was the manufacturer's only passenger car model that followed the high quality issues plunged the enterprise into financial difficulties, with losses of 55 million francs recorded in a year. Survival was in doubt, and Berliet was placed in judicial administration in 1921. Marius Berliet himself had held 88% from the share capital, but was unable to repay all the company's creditors and the firm therefore fell into your hands of the banking companies. Berliet was nevertheless able to retain operational control. During the ensuring decade, supported by a sustained recovery successful that in turn reflected a simple yet effective model strategy after 1922, Berliet was able to repay his debtors and, in 1929, to regain financial control over the business from the financial institutions.
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