Berliet was a French manufacturer of automobiles, buses, trucks and military automobiles among other vehicles based in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a five-year period from 1944 to 1949 when it absolutely was put into 'administration sequestre' it absolutely was in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired by Renault in 1974 and merged with Saviem in a new Renault Trucks company in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started their experiments with automobiles throughout 1894. Some single-cylinder cars were followed in 1900 by way of twin-cylinder model. In 1902, Berliet took over your plant of Audibert & Lavirotte in Lyon. Berliet started to create four-cylinder automobiles featured with a honeycomb radiator and material chassis frame was used as opposed to wood. The next year, a model was launched that has been similar to contemporary Mercedes. In 1906, Berliet sold the driving licence for manufacturing his model towards the American Locomotive Company.
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Previous to World War I, Berliet offered a range of models from 8 CV to 60 CV. The main models got four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder style of 9500 cc. A 1539 cc model (12 CV) has been produced between 1910 in addition to 1912. From 1912, six-cylinder models were produced upon individual orders only.The First World War generated a massive increase widely used. Berliet, like Renault and Latil, produced trucks for the actual French army. The military orders placed major demands within the factory's capacity, necessitating major investment inside production plant and manufacturing facility space.In 1915 a 600 hectare site was ordered between Vénissieux et Saint-Priest in order to build a new principal factory.The Berliet CBA evolved into the iconic truck for the Voie Sacrée, supplying the battle the front at Verdun during 1916. 25, 000 of these 4/5 lot Berliet trucks, originally launched in 1914, were ordered by this French army. During 1916 40 of them were leaving the plant everyday. Under license from Renault, Berliet were also generating shells and battle tanks currently. The number of employees employed increased to 3, 150.By 1917 the importance of annual turnover received multiplied fourfold since the start of the war, and a new legitimate structure was deemed proper. The company became your Société anonyme des Vehicles Marius Berliet.As soon as the war the manufacturer reoriented part of its production back to passenger cars, but Berliet nevertheless observed themselves with excess ability, as the army was no longer buying all the pickup trucks the factory could make, and overall output halved.Marius Berliet responded to the outbreak of peace by deciding to generate just a single style of truck and a single kind of car, which represented a starting from his pre-war industry strategy. The single truck on which Berliet focused was this 5 ton CBA that had served the united states so well during the war.
The passenger car to get produced, exhibited on the Berliet stand in the 15th Paris Motor Present in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Kind VB" of modern overall look. Marius Berliet was it's unlikely that any to miss a trick: rather than devote moment and engineering talent to creating a new car for the brand new decade, he obtained and cloned an American Dodge. The Dodge was notoriously robust, and the Berliet copy was well received inside March 1919 when it had its first public outing, locally, at the Lyon Business Fair. The headlights were mounted unusually high along with the simple disc wheels ended up large, giving the car an enjoyable "no nonsense" look. Particularly attractive was the price tag on just 11, 800 francs in April 1919. Unfortunately, however, the Berliet engineers failed in order that the steel used from the car's construction was from the same quality as the North american steel used for this Dodge, and this resulted in series problems to the early customers of the particular "Berliet Type VB" and serious reputational harm to the company.
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The factory ended up set up to develop the "Berliet Type VB" on the rate of 100 cars per day which would have been an ambitious target under any circumstances. The rapid drop-off popular for what at this time was the manufacturer's only passenger car model that followed the standard issues plunged the enterprise into financial difficulties, with losses of fityfive million francs recorded a single year. Survival was in uncertainty, and Berliet was put into judicial administration in 1921. Marius Berliet himself had held 88% with the share capital, but was unable in order to all the company's creditors and also the firm therefore fell to the hands of the banks. Berliet was nevertheless able to retain operational control. During the ensuring 10 years, supported by a sustained recovery widely used that in turn reflected a highly effective model strategy after 1922, Berliet was able to his debtors and, in 1929, to regain financial control on the business from the finance institutions.
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