Berliet has been a French manufacturer involving automobiles, buses, trucks and military motor vehicles among other vehicles operating out of Vénissieux, outside of Lyon, France. Founded in 1899, and apart from the five-year period from 1944 to 1949 when it was put into 'administration sequestre' it turned out in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired by Renault in 1974 as well as merged with Saviem in to a new Renault Trucks business in 1978. The Berliet marque was phased out by 1980.Marius Berliet started his / her experiments with automobiles with 1894. Some single-cylinder cars have been followed in 1900 by a twin-cylinder model. In 1902, Berliet took over the plant of Audibert & Lavirotte within Lyon. Berliet started to construct four-cylinder automobiles featured by a honeycomb radiator and aluminum chassis frame was used instead of wood. The next year, a model was launched that was similar to contemporary Mercedes. In 1906, Berliet sold the license for manufacturing his model for the American Locomotive Company.
Prior to World War I, Berliet offered a selection of models from 8 CV to 60 CV. The main models had four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder type of 9500 cc. A 1539 cc design (12 CV) seemed to be produced between 1910 along with 1912. From 1912, six-cylinder models were manufactured upon individual orders simply.The First World War resulted in a massive increase in demand. Berliet, like Renault and Latil, produced trucks for the actual French army. The military orders placed major demands on the factory's capacity, necessitating major investment in production plant and factory space.In 1915 a 400 hectare site was acquired between Vénissieux et Saint-Priest to be able to build a new primary factory.The Berliet CBA evolved into the iconic truck on the Voie Sacrée, supplying the battle the front at Verdun during 1916. 25, 000 of these 4/5 lot Berliet trucks, originally launched in 1914, were ordered by the French army. During 1916 40 of them were leaving the plant daily. Under license from Renault, Berliet were also providing shells and battle tanks currently. The number of staff employed increased to 3, 150.By 1917 the worth of annual turnover got multiplied fourfold since the start of the war, and a new lawful structure was deemed ideal. The company became your Société anonyme des Automobiles Marius Berliet.After the war the manufacturer reoriented part of its production back to help passenger cars, but Berliet nevertheless discovered themselves with excess ability, as the army was don't buying all the pickups the factory could develop, and overall output halved.Marius Berliet responded to the outbreak of peace by deciding to create just a single style of truck and a single style of car, which represented a travel from his pre-war market strategy. The single truck on what Berliet focused was this 5 ton CBA that had served the nation so well during the actual war.
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The passenger car to get produced, exhibited on the Berliet stand on the 15th Paris Motor Indicate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Kind VB" of modern physical appearance. Marius Berliet was probably none to miss a strategy: rather than devote period and engineering talent to possessing a new car for the brand new decade, he obtained and ripped an American Dodge. The Dodge was famously robust, and the Berliet backup was well received inside March 1919 when the item had its first general public outing, locally, at the Lyon Deal Fair. The headlights were mounted unusually high plus the simple disc wheels have been large, giving the car an enjoyable "no nonsense" look. Particularly attractive was the price of just 11, 800 francs in Oct 1919. Unfortunately, however, the Berliet engineers failed to ensure that the steel used inside car's construction was from the same quality as the Us steel used for the actual Dodge, and this resulted in series problems for that early customers of the particular "Berliet Type VB" and serious reputational harm to the company.
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The factory ended up set up to produce the "Berliet Type VB" with the rate of 100 cars each day which would have been an ambitious target within any circumstances. The rapid drop-off widely used for what at this point was the manufacturer's simply passenger car model that followed the high quality issues plunged the enterprise into financial difficulties, with losses of 55 million francs recorded in a single year. Survival was in skepticism, and Berliet was put in judicial administration in 1921. Marius Berliet himself had held 88% in the share capital, but was unable to settle all the company's creditors as well as the firm therefore fell to the hands of the banks. Berliet was nevertheless capable to retain operational control. During the ensuring several years, supported by a sustained recovery successful that in turn reflected a good model strategy after 1922, Berliet was able to his debtors and, in 1929, to regain financial control above the business from the banks.
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