Berliet ended up being a French manufacturer of automobiles, buses, trucks and military autos among other vehicles operating out of Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a new five-year period from 1944 to 1949 when ıt had been put into 'administration sequestre' it was in private ownership until 1967 when it then became part of Citroën, and subsequently acquired simply by Renault in 1974 and merged with Saviem into a new Renault Trucks corporation in 1978. The Berliet marque was phased out by 1980.Marius Berliet started the experiments with automobiles inside 1894. Some single-cylinder cars ended up followed in 1900 with a twin-cylinder model. In 1902, Berliet took over this plant of Audibert & Lavirotte throughout Lyon. Berliet started to develop four-cylinder automobiles featured by the honeycomb radiator and material chassis frame was used rather than wood. The next year, a model was launched that was similar to contemporary Mercedes. In 1906, Berliet sold the driver's licence for manufacturing his model on the American Locomotive Company.
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Before World War I, Berliet offered a array of models from 8 CV to 60 CV. The main models got four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder type of 9500 cc. A 1539 cc style (12 CV) has been produced between 1910 and also 1912. From 1912, six-cylinder models were built upon individual orders only.The First World War concluded in a massive increase in demand. Berliet, like Renault and Latil, produced trucks for this French army. The military orders placed major demands on the factory's capacity, necessitating major investment throughout production plant and manufacturing plant space.In 1915 a 300 hectare site was purchased between Vénissieux et Saint-Priest so that you can build a new principal factory.The Berliet CBA started to be the iconic truck within the Voie Sacrée, supplying the battle front at Verdun during 1916. 25, 000 of these 4/5 heap Berliet trucks, originally launched in 1914, were ordered by the particular French army. During 1916 40 advisors were leaving the plant on a daily basis. Under license from Renault, Berliet were also generating shells and battle tanks currently. The number of individuals employed increased to 3, 150.By 1917 the benefit of annual turnover experienced multiplied fourfold since the beginning of the war, and a new authorized structure was deemed appropriate. The company became this Société anonyme des Autos Marius Berliet.Following the war the manufacturer reoriented part of its production back in order to passenger cars, but Berliet nevertheless identified themselves with excess capacity, as the army was will no longer buying all the pickups the factory could make, and overall output halved.Marius Berliet responded on the outbreak of peace by deciding to provide just a single kind of truck and a single kind of car, which represented a departure from his pre-war market strategy. The single truck which Berliet focused was the actual 5 ton CBA that had served the united states so well during this war.
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The passenger car for being produced, exhibited on the Berliet stand with the 15th Paris Motor Present in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Kind VB" of modern appearance. Marius Berliet was probably none to miss a strategy: rather than devote moment and engineering talent to making a new car for the new decade, he obtained and cloned an American Dodge. The Dodge was notoriously robust, and the Berliet content was well received within March 1919 when it had its first open outing, locally, at the Lyon Business Fair. The headlights were mounted unusually high and the simple disc wheels ended up large, giving the car a nice "no nonsense" look. Particularly attractive was the price of just 11, 800 francs in October 1919. Unfortunately, however, the Berliet engineers failed in order that the steel used from the car's construction was on the same quality as the Us steel used for the particular Dodge, and this resulted in series problems for the early customers of the "Berliet Type VB" and serious reputational destruction of the company.
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1924 1936 1946 1949
The factory ended up set up to produce the "Berliet Type VB" for the rate of 100 cars daily which would have been recently an ambitious target beneath any circumstances. The rapid drop-off successful for what during this period was the manufacturer's merely passenger car model that followed the product quality issues plunged the organization into financial difficulties, with losses of fityfive million francs recorded in a single year. Survival was in hesitation, and Berliet was placed in judicial administration in 1921. Marius Berliet himself had held 88% from the share capital, but was unable in order to all the company's creditors plus the firm therefore fell into your hands of the banking companies. Berliet was nevertheless competent to retain operational control. During the ensuring decade, supported by a sustained recovery popular that in turn reflected a highly effective model strategy after 1922, Berliet was able to pay off his debtors and, in 1929, to regain financial control on the business from the banks.
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