Berliet has been a French manufacturer connected with automobiles, buses, trucks and military autos among other vehicles within Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a five-year period from 1944 to 1949 when it turned out put into 'administration sequestre' it absolutely was in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired through Renault in 1974 along with merged with Saviem into a new Renault Trucks corporation in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started the experiments with automobiles with 1894. Some single-cylinder cars have been followed in 1900 with a twin-cylinder model. In 1902, Berliet took over this plant of Audibert & Lavirotte in Lyon. Berliet started to construct four-cylinder automobiles featured by way of a honeycomb radiator and material chassis frame was used as an alternative to wood. The next year, a model was launched which was similar to contemporary Mercedes. In 1906, Berliet sold the driver's licence for manufacturing his model towards American Locomotive Company.
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Just before World War I, Berliet offered a variety of models from 8 RESUME to 60 CV. The main models acquired four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder type of 9500 cc. A 1539 cc model (12 CV) ended up being produced between 1910 in addition to 1912. From 1912, six-cylinder models were made upon individual orders simply.The First World War led to a massive increase successful. Berliet, like Renault and Latil, produced trucks for the particular French army. The military orders placed major demands about the factory's capacity, necessitating major investment with production plant and manufacturing plant space.In 1915 a 600 hectare site was purchased between Vénissieux et Saint-Priest so as to build a new key factory.The Berliet CBA became the iconic truck around the Voie Sacrée, supplying the battle the front at Verdun during 1916. 25, 000 of these 4/5 heap Berliet trucks, originally launched in 1914, were ordered by the French army. During 1916 40 ones were leaving the plant on a daily basis. Under license from Renault, Berliet were also making shells and battle tanks at this time. The number of workers employed increased to 3, 150.By 1917 the importance of annual turnover got multiplied fourfold since the start of the war, and a new legitimate structure was deemed ideal. The company became the actual Société anonyme des Motor vehicles Marius Berliet.After the war the manufacturer reoriented section of its production back to help passenger cars, but Berliet nevertheless observed themselves with excess capability, as the army was not buying all the pickups the factory could develop, and overall output halved.Marius Berliet responded to the outbreak of peace by deciding to provide just a single style of truck and a single type of car, which represented a travel from his pre-war market strategy. The single truck which Berliet focused was the actual 5 ton CBA that had served the nation so well during this war.
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The passenger car to become produced, exhibited on the Berliet stand in the 15th Paris Motor Display in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Kind VB" of modern appearance. Marius Berliet was not one to miss a tip: rather than devote period and engineering talent to making a new car for the revolutionary decade, he obtained and duplicated an American Dodge. The Dodge was famously robust, and the Berliet replicate was well received with March 1919 when the idea had its first community outing, locally, at the Lyon Trade Fair. The headlights were mounted unusually high along with the simple disc wheels have been large, giving the car an enjoyable "no nonsense" look. Particularly attractive was the price tag on just 11, 800 francs in July 1919. Unfortunately, however, the Berliet engineers failed to ensure the steel used in the car's construction was on the same quality as the United states steel used for the particular Dodge, and this resulted in series problems to the early customers of the particular "Berliet Type VB" and serious reputational injury to the company.
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The factory had been set up to make the "Berliet Type VB" in the rate of 100 cars each day which would have also been an ambitious target beneath any circumstances. The rapid drop-off sought after for what at this point was the manufacturer's simply passenger car model that followed the product quality issues plunged the organization into financial difficulties, with losses of second there’s 55 million francs recorded in a single year. Survival was in question, and Berliet was placed in judicial administration in 1921. Marius Berliet himself had held 88% on the share capital, but was unable to all the company's creditors along with the firm therefore fell to the hands of the banks. Berliet was nevertheless competent to retain operational control. During the ensuring few years, supported by a sustained recovery successful that in turn reflected a powerful model strategy after 1922, Berliet was able in order to his debtors and, in 1929, to regain financial control above the business from the banks.
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