Berliet was a French manufacturer involving automobiles, buses, trucks and military motor vehicles among other vehicles situated in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from any five-year period from 1944 to 1949 when it turned out put into 'administration sequestre' it was in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired simply by Renault in 1974 in addition to merged with Saviem in to a new Renault Trucks firm in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started his or her experiments with automobiles inside 1894. Some single-cylinder cars have been followed in 1900 with a twin-cylinder model. In 1902, Berliet took over your plant of Audibert & Lavirotte inside Lyon. Berliet started to develop four-cylinder automobiles featured by the honeycomb radiator and metal chassis frame was used rather then wood. The next year, a model was launched that had been similar to contemporary Mercedes. In 1906, Berliet sold the driving licence for manufacturing his model towards the American Locomotive Company.
Prior to World War I, Berliet offered a selection of models from 8 RESUME to 60 CV. The main models received four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder type of 9500 cc. A 1539 cc design (12 CV) has been produced between 1910 and also 1912. From 1912, six-cylinder models were manufactured upon individual orders merely.The First World War generated a massive increase popular. Berliet, like Renault and Latil, produced trucks for the French army. The military orders placed major demands about the factory's capacity, necessitating major investment within production plant and manufacturer space.In 1915 a 300 hectare site was acquired between Vénissieux et Saint-Priest as a way to build a new principal factory.The Berliet CBA grew to become the iconic truck for the Voie Sacrée, supplying the battle entry at Verdun during 1916. 25, 000 of these 4/5 great deal Berliet trucks, originally launched in 1914, were ordered by your French army. During 1916 40 of them were leaving the plant everyday. Under license from Renault, Berliet were also making shells and battle tanks presently. The number of workers employed increased to 3, 150.By 1917 the benefit of annual turnover experienced multiplied fourfold since the beginning of the war, and a new authorized structure was deemed appropriate. The company became the Société anonyme des Autos Marius Berliet.Following war the manufacturer reoriented section of its production back for you to passenger cars, but Berliet nevertheless observed themselves with excess capability, as the army was don't buying all the pickup trucks the factory could make, and overall output halved.Marius Berliet responded on the outbreak of peace by deciding to create just a single kind of truck and a single type of car, which represented a starting from his pre-war market place strategy. The single truck where Berliet focused was the 5 ton CBA that had served the united states so well during the actual war.
The passenger car for being produced, exhibited on the Berliet stand with the 15th Paris Motor Display in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Variety VB" of modern appearance. Marius Berliet was probably none to miss a key: rather than devote time period and engineering talent to creating a new car for the revolutionary decade, he obtained and replicated an American Dodge. The Dodge was famously robust, and the Berliet duplicate was well received within March 1919 when that had its first open outing, locally, at the Lyon Business Fair. The headlights were mounted unusually high and also the simple disc wheels were being large, giving the car a pleasing "no nonsense" look. Particularly attractive was the price of just 11, 800 francs in Oct 1919. Unfortunately, however, the Berliet engineers failed in order that the steel used inside the car's construction was on the same quality as the American steel used for the actual Dodge, and this resulted in series problems for the early customers of the "Berliet Type VB" and serious reputational harm to the company.
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DES AUTOCARS EQUIPES DE SYSTEMES RASSURANT ET SECURISANT
The factory was set up to generate the "Berliet Type VB" on the rate of 100 cars every day which would have also been an ambitious target underneath any circumstances. The rapid drop-off widely used for what at this time was the manufacturer's just passenger car model that followed the high quality issues plunged the small business into financial difficulties, with losses of fifty five million francs recorded in a single year. Survival was in question, and Berliet was put into judicial administration in 1921. Marius Berliet himself had held 88% in the share capital, but was unable to repay all the company's creditors along with the firm therefore fell into the hands of the banks. Berliet was nevertheless capable of retain operational control. During the ensuring several years, supported by a sustained recovery sought after that in turn reflected a powerful model strategy after 1922, Berliet was able to his debtors and, in 1929, to regain financial control within the business from the banking companies.
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