Berliet ended up being a French manufacturer connected with automobiles, buses, trucks and military vehicles among other vehicles situated in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a five-year period from 1944 to 1949 when it had been put into 'administration sequestre' ıt had been in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired by Renault in 1974 in addition to merged with Saviem in to a new Renault Trucks business in 1978. The Berliet marque was phased out by 1980.Marius Berliet started their experiments with automobiles inside 1894. Some single-cylinder cars have been followed in 1900 with a twin-cylinder model. In 1902, Berliet took over the actual plant of Audibert & Lavirotte throughout Lyon. Berliet started to construct four-cylinder automobiles featured with a honeycomb radiator and metal chassis frame was used rather then wood. The next year, a model was launched which was similar to contemporary Mercedes. In 1906, Berliet sold the driving licence for manufacturing his model on the American Locomotive Company.
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Before World War I, Berliet offered a choice of models from 8 CV to 60 CV. The main models received four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder model of 9500 cc. A 1539 cc model (12 CV) was produced between 1910 and also 1912. From 1912, six-cylinder models were created upon individual orders just.The First World War led to a massive increase successful. Berliet, like Renault and Latil, produced trucks for the particular French army. The military orders placed major demands for the factory's capacity, necessitating major investment inside production plant and factory space.In 1915 a four hundred hectare site was bought between Vénissieux et Saint-Priest in order to build a new primary factory.The Berliet CBA started to be the iconic truck within the Voie Sacrée, supplying the battle the front at Verdun during 1916. 25, 000 of these 4/5 lot Berliet trucks, originally launched in 1914, were ordered by the French army. During 1916 40 ones were leaving the plant everyday. Under license from Renault, Berliet were also making shells and battle tanks at this time. The number of staff employed increased to 3, 150.By 1917 the importance of annual turnover received multiplied fourfold since the start of the war, and a new legal structure was deemed suitable. The company became this Société anonyme des Cars Marius Berliet.As soon as the war the manufacturer reoriented portion of its production back in order to passenger cars, but Berliet nevertheless observed themselves with excess ability, as the army was will no longer buying all the vehicles the factory could create, and overall output halved.Marius Berliet responded towards the outbreak of peace by deciding to provide just a single kind of truck and a single sort of car, which represented a leaving from his pre-war market strategy. The single truck which Berliet focused was the actual 5 ton CBA that had served the country so well during your war.
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The passenger car for being produced, exhibited on the Berliet stand on the 15th Paris Motor Indicate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Kind VB" of modern visual appeal. Marius Berliet was it's unlikely that any to miss a trick: rather than devote moment and engineering talent to possessing a new car for the new decade, he obtained and cloned an American Dodge. The Dodge was notoriously robust, and the Berliet backup was well received throughout March 1919 when this had its first open outing, locally, at the Lyon Trade Fair. The headlights were mounted unusually high as well as the simple disc wheels were being large, giving the car a nice "no nonsense" look. Particularly attractive was the price of just 11, 800 francs in Oct 1919. Unfortunately, however, the Berliet engineers failed to make certain the steel used within the car's construction was with the same quality as the United states steel used for the Dodge, and this resulted in series problems for your early customers of the particular "Berliet Type VB" and serious reputational injury to the company.
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The factory was set up to create the "Berliet Type VB" with the rate of 100 cars per day which would have been an ambitious target within any circumstances. The rapid drop-off in demand for what at this point was the manufacturer's only passenger car model that followed the product quality issues plunged the enterprise into financial difficulties, with losses of fityfive million francs recorded in a year. Survival was in doubt, and Berliet was placed in judicial administration in 1921. Marius Berliet himself had held 88% on the share capital, but was unable in order to all the company's creditors as well as the firm therefore fell to the hands of the banks. Berliet was nevertheless able to retain operational control. During the ensuring several years, supported by a sustained recovery successful that in turn reflected a simple yet effective model strategy after 1922, Berliet was able to settle his debtors and, in 1929, to regain financial control over the business from the banking companies.
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