Berliet was a French manufacturer regarding automobiles, buses, trucks and military automobiles among other vehicles situated in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from any five-year period from 1944 to 1949 when it turned out put into 'administration sequestre' it absolutely was in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired by Renault in 1974 along with merged with Saviem right into a new Renault Trucks company in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started his experiments with automobiles throughout 1894. Some single-cylinder cars ended up followed in 1900 by the twin-cylinder model. In 1902, Berliet took over the actual plant of Audibert & Lavirotte within Lyon. Berliet started to build four-cylinder automobiles featured with a honeycomb radiator and material chassis frame was used as an alternative to wood. The next year, a model was launched that's similar to contemporary Mercedes. In 1906, Berliet sold the license for manufacturing his model on the American Locomotive Company.
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Prior to World War I, Berliet offered a choice of models from 8 CONTINUE to 60 CV. The main models acquired four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder style of 9500 cc. A 1539 cc model (12 CV) has been produced between 1910 along with 1912. From 1912, six-cylinder models were made upon individual orders solely.The First World War triggered a massive increase popular. Berliet, like Renault and Latil, produced trucks for the French army. The military orders placed major demands for the factory's capacity, necessitating major investment in production plant and manufacturing plant space.In 1915 a 300 hectare site was ordered between Vénissieux et Saint-Priest in order to build a new key factory.The Berliet CBA became the iconic truck on the Voie Sacrée, supplying the battle entry at Verdun during 1916. 25, 000 of these 4/5 load Berliet trucks, originally launched in 1914, were ordered by the particular French army. During 1916 40 advisors were leaving the plant everyday. Under license from Renault, Berliet were also generating shells and battle tanks at this time. The number of workers employed increased to 3, 150.By 1917 the importance of annual turnover acquired multiplied fourfold since the beginning of the war, and a new legitimate structure was deemed appropriate. The company became the Société anonyme des Cars Marius Berliet.As soon as the war the manufacturer reoriented component of its production back to be able to passenger cars, but Berliet nevertheless observed themselves with excess volume, as the army was no more buying all the vehicles the factory could produce, and overall output halved.Marius Berliet responded towards outbreak of peace by deciding to produce just a single sort of truck and a single style of car, which represented a travel from his pre-war current market strategy. The single truck on what Berliet focused was this 5 ton CBA that had served the country so well during the war.
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The passenger car to become produced, exhibited on the Berliet stand at the 15th Paris Motor Show in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Form VB" of modern physical appearance. Marius Berliet was not just one to miss a technique: rather than devote period and engineering talent to possessing a new car for the modern decade, he obtained and ripped an American Dodge. The Dodge was once robust, and the Berliet replicate was well received with March 1919 when that had its first general public outing, locally, at the Lyon Industry Fair. The headlights were mounted unusually high and the simple disc wheels had been large, giving the car a nice "no nonsense" look. Particularly attractive was the buying price of just 11, 800 francs in July 1919. Unfortunately, however, the Berliet engineers failed in order that the steel used inside the car's construction was from the same quality as the United states steel used for the Dodge, and this resulted in series problems for your early customers of the actual "Berliet Type VB" and serious reputational damage to the company.
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The factory have been set up to make the "Berliet Type VB" in the rate of 100 cars on a daily basis which would have been an ambitious target underneath any circumstances. The rapid drop-off in demand for what at this time was the manufacturer's simply passenger car model that followed the standard issues plunged the enterprise into financial difficulties, with losses of fifty five million francs recorded in one year. Survival was in doubt, and Berliet was used in judicial administration in 1921. Marius Berliet himself had held 88% on the share capital, but was unable in order to all the company's creditors along with the firm therefore fell into your hands of the finance institutions. Berliet was nevertheless capable of retain operational control. During the ensuring few years, supported by a sustained recovery sought after that in turn reflected a simple yet effective model strategy after 1922, Berliet was able to his debtors and, in 1929, to regain financial control above the business from the financial institutions.
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