Berliet was a French manufacturer regarding automobiles, buses, trucks and military motor vehicles among other vehicles within Vénissieux, outside of Lyon, France. Founded in 1899, and apart from the five-year period from 1944 to 1949 when it turned out put into 'administration sequestre' it absolutely was in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired by Renault in 1974 and merged with Saviem right new Renault Trucks corporation in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started his experiments with automobiles throughout 1894. Some single-cylinder cars had been followed in 1900 by way of a twin-cylinder model. In 1902, Berliet took over your plant of Audibert & Lavirotte with Lyon. Berliet started to develop four-cylinder automobiles featured with a honeycomb radiator and material chassis frame was used instead of wood. The next year, a model was launched that has been similar to contemporary Mercedes. In 1906, Berliet sold the licence for manufacturing his model towards the American Locomotive Company.
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Prior to World War I, Berliet offered a choice of models from 8 RESUME to 60 CV. The main models had four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder style of 9500 cc. A 1539 cc product (12 CV) ended up being produced between 1910 and also 1912. From 1912, six-cylinder models were made upon individual orders simply.The First World War concluded in a massive increase widely used. Berliet, like Renault and Latil, produced trucks for the particular French army. The military orders placed major demands around the factory's capacity, necessitating major investment in production plant and manufacturer space.In 1915 a 300 hectare site was acquired between Vénissieux et Saint-Priest as a way to build a new principal factory.The Berliet CBA grew to become the iconic truck about the Voie Sacrée, supplying the battle entry at Verdun during 1916. 25, 000 of these 4/5 heap Berliet trucks, originally launched in 1914, were ordered by the actual French army. During 1916 40 of which were leaving the plant every day. Under license from Renault, Berliet were also providing shells and battle tanks presently. The number of individuals employed increased to 3, 150.By 1917 the benefit of annual turnover received multiplied fourfold since the beginning of the war, and a new appropriate structure was deemed appropriate. The company became the actual Société anonyme des Autos Marius Berliet.Following the war the manufacturer reoriented a part of its production back to be able to passenger cars, but Berliet nevertheless located themselves with excess volume, as the army was no longer buying all the pickups the factory could produce, and overall output halved.Marius Berliet responded for the outbreak of peace by deciding to provide just a single form of truck and a single kind of car, which represented a departure from his pre-war marketplace strategy. The single truck on what Berliet focused was the 5 ton CBA that had served the country so well during the war.
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The passenger car to get produced, exhibited on the Berliet stand on the 15th Paris Motor Show in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Type VB" of modern appearance. Marius Berliet was not merely one to miss a key: rather than devote time and engineering talent to developing a new car for the newest decade, he obtained and duplicated an American Dodge. The Dodge was once robust, and the Berliet content was well received inside March 1919 when that had its first open outing, locally, at the Lyon Business Fair. The headlights were mounted unusually high as well as the simple disc wheels ended up large, giving the car an enjoyable "no nonsense" look. Particularly attractive was the price of just 11, 800 francs in April 1919. Unfortunately, however, the Berliet engineers failed to make certain the steel used within the car's construction was of the same quality as the North american steel used for this Dodge, and this resulted in series problems for your early customers of the actual "Berliet Type VB" and serious reputational destruction of the company.
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The factory was set up to create the "Berliet Type VB" for the rate of 100 cars every day which would have recently been an ambitious target under any circumstances. The rapid drop-off widely used for what at this point was the manufacturer's simply passenger car model that followed the high quality issues plunged the small business into financial difficulties, with losses of fifty five million francs recorded in a single year. Survival was in hesitation, and Berliet was put in judicial administration in 1921. Marius Berliet himself had held 88% on the share capital, but was unable to all the company's creditors as well as the firm therefore fell into your hands of the banks. Berliet was nevertheless able to retain operational control. During the ensuring decade, supported by a sustained recovery in demand that in turn reflected an effective model strategy after 1922, Berliet was able to his debtors and, in 1929, to regain financial control on the business from the banking institutions.
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